E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.
The Kardashian-Jenner clan continues to dominate on TikTok, as well as Makeup By Mario’s new blush.
Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.
Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.
The most valuable luxury brands are all over 100 years old, but under certain conditions investing in luxury start-ups can deliver stellar returns, writes Pierre Mallevays.