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Power Moves

Power Moves | Laird & Partners Hires CEO, Natalie Massenet Joins Farfetch

2 March 2017 • By Christopher Morency

2 March 2017 • By Christopher Morency

This week, Patrick Yee has succeeded Trey Laird as chief executive officer at Laird & Partners, and Natalie Massenet has joined Farfetch as non executive co-chairman.
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Power Moves

Power Moves | Laird & Partners Hires CEO, Natalie Massenet Joins Farfetch

This week, Patrick Yee has succeeded Trey Laird as chief executive officer at Laird & Partners, and Natalie Massenet has joined Farfetch as non executive co-chairman.
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The Creative Class

Trey Laird, Master of the American Brand

14 January 2016 • By Lauren Sherman

The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.

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The Creative Class

Trey Laird, Master of the American Brand

The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
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Power Moves

Power Moves | Sotheby's CEO, Vedovotto at Kering, Refinery29's Fashion Director

27 March 2015 • By Kati Chitrakorn

27 March 2015 • By Kati Chitrakorn

BoF compiles the most important professional moves of the week.
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Power Moves

Power Moves | Sotheby's CEO, Vedovotto at Kering, Refinery29's Fashion Director

BoF compiles the most important professional moves of the week.
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Role Call

Role Call | Jennifer O'Brien, Director of Strategic Planning

4 September 2014 • By Lisa Wang

4 September 2014 • By Lisa Wang

Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
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Role Call

Role Call | Jennifer O'Brien, Director of Strategic Planning

Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
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