Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
Bruno Sialelli’s departure comes as the brand establishes a new leather goods and accessories department and Lanvin Lab, a new division dedicated to collaborative projects.
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.
The report is the first time the Chinese luxury company has disclosed financial performance since its SPAC listing.