Longchamp News & Analysis

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Can the Champs Élysées Reinvent Itself?

15 October 2019 • By Laure Guilbault

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BoF Professional Exclusive

Can the Champs Élysées Reinvent Itself?

The famous Paris shopping avenue has had a tough time of late, but luxury brands are still willing to commit.

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What Prada’s 'Murderer Bag' Says About China's Luxury Market

2 May 2019 • By Sam Gaskin and Aijing Wang

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What Prada’s 'Murderer Bag' Says About China's Luxury Market

Chinese consumers have come up with their own catchy nicknames for big-brand luxury products. Should executives tolerate, embrace or learn from this phenomenon? Read China Decoded to make sense of the market.

Has Luxury Become a Dirty Word in France?

21 March 2019 • By Laurence Benaïm

Has Luxury Become a Dirty Word in France?

Brands like Dior, Chanel and Yves Saint Laurent have always sold a piece of Paris — the world’s temple to luxury fashion — along with their handbags. But France’s bi-polar relationship with luxury is boiling over once again.

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Shattered Glass and Smoking Ruins on Paris' Champs Elysées

18 March 2019 • By Reuters

18 March 2019 • By Reuters

The 18th consecutive Saturday of Yellow Vest protests targeted the Parisian avenue smashing banks, ransacking restaurants, burning newspaper kiosks and looting retail stores including Dior, Longchamp, Zara and Levis.

News & Analysis

Shattered Glass and Smoking Ruins on Paris' Champs Elysées

The 18th consecutive Saturday of Yellow Vest protests targeted the Parisian avenue smashing banks, ransacking restaurants, burning newspaper kiosks and looting retail stores including Dior, Longchamp, Zara and Levis.

News & Analysis

Chinese New Year Gives the Pig a Luxury Makeover

31 January 2019 • By Bloomberg

31 January 2019 • By Bloomberg

The Spring Festival celebration gives luxury brands including Gucci and Longchamp a chance to deliver capsule collections and potentially bump revenues after the holiday period.

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Chinese New Year Gives the Pig a Luxury Makeover

The Spring Festival celebration gives luxury brands including Gucci and Longchamp a chance to deliver capsule collections and potentially bump revenues after the holiday period.

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Luxury Players Get Chinese New Year Jitters

30 January 2019 • By Casey Hall

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Luxury Players Get Chinese New Year Jitters

In the wake of encouraging sales growth reported by LVMH, Tiffany & Co and Burberry, retailers are hoping that Spring Festival will be the silver lining brands need to counter dark clouds looming over the economy. Read China Decoded to make sense of the market.

Longchamp's Plan to Stay Competitive Amid Luxury Consolidation

28 September 2018 • By Tamison O'Connor

Longchamp's Plan to Stay Competitive Amid Luxury Consolidation

The family-owned company is doubling down on the US and China, while amplifying its fashion offering. But as more of its peers sell to bigger groups, is it enough?

News & Analysis

Longchamp to Invest in China to Revive Sales

21 September 2018 • By Reuters

21 September 2018 • By Reuters

By next year, its chief executive said the company aims to outperform growth in the broader luxury industry by increasing its presence in China.

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Longchamp to Invest in China to Revive Sales

By next year, its chief executive said the company aims to outperform growth in the broader luxury industry by increasing its presence in China.

Longchamp Gets Graphic Spin with Vahram Muratyan Collaboration

23 August 2017 • By Tamison O'Connor

23 August 2017 • By Tamison O'Connor

Vahram Muratyan, best known for his 'Paris Versus New York' series, has added his signature aesthetic to the Parisian brand's Le Pliage hero product.

Longchamp Gets Graphic Spin with Vahram Muratyan Collaboration

Vahram Muratyan, best known for his 'Paris Versus New York' series, has added his signature aesthetic to the Parisian brand's Le Pliage hero product.

The China Edit | Homegrown Designers, Cotton On and Longchamp, Victoria's Secret

11 March 2014 • By Lina Lee and Lisa Wang

11 March 2014 • By Lina Lee and Lisa Wang

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Homegrown Designers, Cotton On and Longchamp, Victoria's Secret

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.