Louis Vuitton

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The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

9 September 2020 • By Casey Hall

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The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.

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Positive Trading Updates Help Lift Luxury

7 September 2020 • By Pierre Mallevays

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Positive Trading Updates Help Lift Luxury

Good news on current trading has caused the Savigny Luxury Index to bounce back this month.

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Will Covid-19 Change Fashion Shows Forever?

14 August 2020 • By Vikram Alexei Kansara

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Will Covid-19 Change Fashion Shows Forever?

After the cancellation of this season’s traditional men’s fashion week in Paris, Virgil Abloh’s recent Louis Vuitton outing in Shanghai offered a savvy template for how to stage a fashion show in a world reshaped by globalisation, the internet and coronavirus. What does it mean for fashion week?

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Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

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Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.

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Is Fashion Going Back to Normal?

13 July 2020 • By Angelo Flaccavento

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Is Fashion Going Back to Normal?

The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.

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Using Famous Faces to Impress Chinese Consumers Just Got Trickier

2 July 2020 • By Casey Hall

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Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

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How Luxury Brands Sell 'Exclusive' Goods by the Millions

22 June 2020 • By Luca Solca

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How Luxury Brands Sell 'Exclusive' Goods by the Millions

Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.

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Luxury’s Inequality Problem

5 June 2020 • By Vikram Alexei Kansara

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Luxury’s Inequality Problem

The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?

On Racism, Fashion Must Do More Than Speak Up

1 June 2020 • By The BoF Editors

1 June 2020 • By The BoF Editors

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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On Racism, Fashion Must Do More Than Speak Up

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

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Power Moves | Ferragamo Names Executive Deputy Chairman, Louis Vuitton Appoints Director of Women’s Fashion Leather Goods

28 May 2020 • By Aminah Khan

This week, Michele Norsa returns to Ferragamo as executive deputy board chairman after exiting in 2016, while Louis Vuitton hires former Mulberry designer Johnny Coca to lead its women’s leather goods division.

Power Moves | Ferragamo Names Executive Deputy Chairman, Louis Vuitton Appoints Director of Women’s Fashion Leather Goods

This week, Michele Norsa returns to Ferragamo as executive deputy board chairman after exiting in 2016, while Louis Vuitton hires former Mulberry designer Johnny Coca to lead its women’s leather goods division.