Louis Vuitton

BoF Professional Exclusive

Louis Vuitton’s CEO on Navigating the Pandemic and the Future of Luxury

8 December 2020 • By Imran Amed

BoF Professional Exclusive

Louis Vuitton’s CEO on Navigating the Pandemic and the Future of Luxury

The French megabrand was hit hard by the pandemic. But Chief Executive Michael Burke led Louis Vuitton to a healthy rebound by engaging local clients and driving sales online. Now, the executive is calling for a return to the original values of luxury.

BoF Professional Exclusive

VOICES 2020: How Technology Is Shaping Culture and Consumption

2 December 2020 • By Chantal Fernandez

BoF Professional Exclusive

VOICES 2020: How Technology Is Shaping Culture and Consumption

Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.

BoF Professional Exclusive

Should Luxury Brands Raise Prices?

9 November 2020 • By Luca Solca

BoF Professional Exclusive

Should Luxury Brands Raise Prices?

Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.

News & Analysis

US Retailers Secure Stores as Worries About Election Unrest Mount

21 October 2020 • By Reuters

21 October 2020 • By Reuters

As security experts warn that the US presidential election could spark renewed civil unrest, stores in major cities like Chicago remain boarded up following on from Black Lives Matter protests during the spring and summer.

News & Analysis

US Retailers Secure Stores as Worries About Election Unrest Mount

As security experts warn that the US presidential election could spark renewed civil unrest, stores in major cities like Chicago remain boarded up following on from Black Lives Matter protests during the spring and summer.

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

8 October 2020 • By M.C. Nanda

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Ready-to-Wear - Spring 2021

At Louis Vuitton, Between Masculine and Feminine

7 October 2020 • By Angelo Flaccavento

While not particularly convincing in conceptual terms, the collection was well suited to real life, making for one of Nicolas Ghesquière’s strongest outings for the French megabrand.

Ready-to-Wear - Spring 2021

At Louis Vuitton, Between Masculine and Feminine

While not particularly convincing in conceptual terms, the collection was well suited to real life, making for one of Nicolas Ghesquière’s strongest outings for the French megabrand.

BoF Professional Exclusive

Luxury Makes Gains Despite Chaos

6 October 2020 • By Pierre Mallevays

BoF Professional Exclusive

Luxury Makes Gains Despite Chaos

The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.

BoF Professional Exclusive

The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

9 September 2020 • By Casey Hall

BoF Professional Exclusive

The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.

BoF Professional Exclusive

Positive Trading Updates Help Lift Luxury

7 September 2020 • By Pierre Mallevays

BoF Professional Exclusive

Positive Trading Updates Help Lift Luxury

Good news on current trading has caused the Savigny Luxury Index to bounce back this month.

BoF Professional Exclusive

Will Covid-19 Change Fashion Shows Forever?

14 August 2020 • By Vikram Alexei Kansara

BoF Professional Exclusive

Will Covid-19 Change Fashion Shows Forever?

After the cancellation of this season’s traditional men’s fashion week in Paris, Virgil Abloh’s recent Louis Vuitton outing in Shanghai offered a savvy template for how to stage a fashion show in a world reshaped by globalisation, the internet and coronavirus. What does it mean for fashion week?