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News & Analysis

$400 Yoga Pants Are Just the Beginning

13 May 2015 • By Bloomberg

13 May 2015 • By Bloomberg

Feeding off the rise of workout gear that can be worn in or out of the gym, activewear labels have become status symbols, much like any other pricey designer clothes.
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News & Analysis

$400 Yoga Pants Are Just the Beginning

Feeding off the rise of workout gear that can be worn in or out of the gym, activewear labels have become status symbols, much like any other pricey designer clothes.
Share Comment

Careers

This Week on BoF Careers: Lucas Hugh and Bradbury Lewis

16 February 2015 • By Graciela Martin

16 February 2015 • By Graciela Martin

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
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Careers

This Week on BoF Careers: Lucas Hugh and Bradbury Lewis

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
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Turning Point

The Three P’s of Lucas Hugh: Product, Positioning, Persistence

15 July 2014 • By Lisa Wang

15 July 2014 • By Lisa Wang

With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
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Turning Point

The Three P’s of Lucas Hugh: Product, Positioning, Persistence

With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
Share Comment

Intelligence

Is Activewear the New Denim?

5 June 2014 • By Lauren Sherman

5 June 2014 • By Lauren Sherman

Much like denim before it, activewear is increasingly being integrated into daily attire and going premium.
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Intelligence

Is Activewear the New Denim?

Much like denim before it, activewear is increasingly being integrated into daily attire and going premium.
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