Lululemon

BoF Professional Exclusive

The Age of the Enlightened Consumer

25 January 2021 • By Lauren Sherman

BoF Professional Exclusive

The Age of the Enlightened Consumer

More than ever, consumers are looking for spiritual meaning from the products they buy.

Lululemon Trading Update Disappoints Investors

12 January 2021 • By Bloomberg

12 January 2021 • By Bloomberg

The athleticwear forecast sales growth in the high teens for the period ending January 31, in line with earlier guidance, but some analysts were expecting a bigger boost.

Lululemon Trading Update Disappoints Investors

The athleticwear forecast sales growth in the high teens for the period ending January 31, in line with earlier guidance, but some analysts were expecting a bigger boost.

BoF Professional Exclusive

Why Big Brands Are Investing in Sustainability Start-Ups

25 November 2020 • By Rachel Deeley

BoF Professional Exclusive

Why Big Brands Are Investing in Sustainability Start-Ups

This year, Ralph Lauren and Lululemon have joined the likes of H&M Group, Kering and Chanel in pouring money into innovations that could reduce the industry’s environmental impact.

Lululemon Adds to Board of Directors

19 November 2020 • By Rachel Deeley

19 November 2020 • By Rachel Deeley

Lululemon Adds to Board of Directors

BoF Professional Exclusive

Power Moves | Lululemon Bolsters Executive Team, VF Names Global D&I VP

5 November 2020 • By Daphne Milner

The Canadian sportswear company promotes Celeste Burgoyne to president of the Americas and global guest innovation teams, while Lauren Guthrie will helm diversity and inclusion initiatives at VF Corp.

BoF Professional Exclusive

Power Moves | Lululemon Bolsters Executive Team, VF Names Global D&I VP

The Canadian sportswear company promotes Celeste Burgoyne to president of the Americas and global guest innovation teams, while Lauren Guthrie will helm diversity and inclusion initiatives at VF Corp.

News & Analysis

Lululemon Defies Brick-and-Mortar Woes in Plan To Add Stores

18 September 2020 • By Bloomberg

18 September 2020 • By Bloomberg

The sportswear company said its stores are small, profitable and serve as an anchor for the brand’s loyal customers.

News & Analysis

Lululemon Defies Brick-and-Mortar Woes in Plan To Add Stores

The sportswear company said its stores are small, profitable and serve as an anchor for the brand’s loyal customers.

BoF Professional Exclusive

The Next Big Activewear Opportunity

3 September 2020 • By Alexandra Mondalek

BoF Professional Exclusive

The Next Big Activewear Opportunity

Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?

BoF Professional Exclusive

#BoFLIVE: How Lululemon Built Athleisure’s Leading Brand

11 August 2020 • By BoF Team

11 August 2020 • By BoF Team

BoF unpacks why a brand built on yoga leggings is winning the pandemic.

BoF Professional Exclusive

#BoFLIVE: How Lululemon Built Athleisure’s Leading Brand

BoF unpacks why a brand built on yoga leggings is winning the pandemic.

BoF Professional Exclusive

No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District

6 August 2020 • By Cathaleen Chen

BoF Professional Exclusive

No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District

Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?

BoF Professional Exclusive

Where People Are Actually Shopping

29 July 2020 • By Cathaleen Chen

BoF Professional Exclusive

Where People Are Actually Shopping

Retail sales recovered in June but analysts say the uptick will be short-lived. How can stores woo customers back?