Lululemon Athletica

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

6 July 2020 • By Sarah Kent

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

BoF Professional Exclusive

Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?

20 April 2020 • By Tamison O'Connor

BoF Professional Exclusive

Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?

Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.

China’s Battered Fashion Industry Up and Running Again

2 April 2020 • By Casey Hall

China’s Battered Fashion Industry Up and Running Again

Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?

News & Analysis

Lululemon's New Product Investments Hit Holiday Quarter Profit Forecast

12 December 2019 • By Reuters

12 December 2019 • By Reuters

The company plans to invest in developing new sports bras and accessories to keep up with the competition and investors' growth expectations.

News & Analysis

Lululemon's New Product Investments Hit Holiday Quarter Profit Forecast

The company plans to invest in developing new sports bras and accessories to keep up with the competition and investors' growth expectations.

News & Analysis

Lululemon to Branch Into Shoes and Self-Care

24 April 2019 • By Bloomberg

24 April 2019 • By Bloomberg

The yoga pants maker also expects to more than double the size of its revenue from the business segment by 2023.

News & Analysis

Lululemon to Branch Into Shoes and Self-Care

The yoga pants maker also expects to more than double the size of its revenue from the business segment by 2023.

News & Analysis

Lululemon Shares Jump as Investors Cheer Sales Forecast

27 March 2019 • By Bloomberg

27 March 2019 • By Bloomberg

The yoga wear maker’s sales forecast eased investor concerns that growth will slow too much from the fastest pace in years.

News & Analysis

Lululemon Shares Jump as Investors Cheer Sales Forecast

The yoga wear maker’s sales forecast eased investor concerns that growth will slow too much from the fastest pace in years.

News & Analysis

Lululemon Gains Steam as New Chief Executive Takes the Reins

30 August 2018 • By Bloomberg

30 August 2018 • By Bloomberg

With a 47 percent percent jump in e-commerce sales in constant currency, the Vancouver-based company is cashing in on its revamped website and direct-marketing efforts.

News & Analysis

Lululemon Gains Steam as New Chief Executive Takes the Reins

With a 47 percent percent jump in e-commerce sales in constant currency, the Vancouver-based company is cashing in on its revamped website and direct-marketing efforts.

Power Moves | Bally Names CMO, Nowness' Creative Partnerships and Strategy Director

26 July 2018 • By Victoria Berezhna

This week, Bally appoints Eva Quirrenbach as chief marketing officer, while Dazed names the creative partnerships and strategy director for Nowness.

Power Moves | Bally Names CMO, Nowness' Creative Partnerships and Strategy Director

This week, Bally appoints Eva Quirrenbach as chief marketing officer, while Dazed names the creative partnerships and strategy director for Nowness.

News & Analysis

Lululemon Names Chief Financial Officer as CEO Search Continues

16 April 2018 • By Bloomberg

16 April 2018 • By Bloomberg

Patrick Guido, who goes by PJ, is a veteran of VF Corp. and Home Depot.

News & Analysis

Lululemon Names Chief Financial Officer as CEO Search Continues

Patrick Guido, who goes by PJ, is a veteran of VF Corp. and Home Depot.

News & Analysis

Lululemon's Chief Executive Laurent Potdevin Resigns After Misconduct

5 February 2018 • By Associated Press

5 February 2018 • By Associated Press

The Vancouver-based maker of yoga pants and other athletic-inspired clothing didn't offer specifics.

News & Analysis

Lululemon's Chief Executive Laurent Potdevin Resigns After Misconduct

The Vancouver-based maker of yoga pants and other athletic-inspired clothing didn't offer specifics.