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Inside Formula 1′s $500 Million Vegas Splurge
Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.
Moncler ‘Genius’ to Collaborate with Jay-Z’s Roc Nation, Mercedes-Benz
The outerwear giant’s London Fashion Week outing will also showcase new collaborations with Adidas, Alicia Keys and Pharrell Williams in a bid to broaden the initiative’s reach.
A New Era of Fashion-Carmaker Collaborations
From Rimowa’s new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers.
Can Arthur Kar Build the Supreme of Cars?
L’art de l’automobile’s new collaboration with Porsche, set to be unveiled at Dover Street Market this week, is the latest sign of the growing opportunity at the intersection of fashion and automobiles.
Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?
Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere.