Milk Makeup

BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

20 January 2020 • By Sarah Brown

BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.

BoF Professional Exclusive

What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market

23 August 2019 • By Cheryl Wischhover

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BoF Professional Exclusive

What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market

Pat McGrath and Rihanna are among the US beauty brands that have made big splashes in the UK. But successfully crossing the Atlantic isn't easy. Retailers, brands and industry experts told BoF how to navigate the complex British beauty market.

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News & Analysis

Milk Studios Is Leaving NYC’s Meatpacking District

3 July 2019 • By Chantal Fernandez

News & Analysis

Milk Studios Is Leaving NYC’s Meatpacking District

The creative services and production business is leaving its space, a popular spot for runway shows and other fashion events after Google bought the building last month.

BoF Professional Exclusive

Beauty for the Boys

1 June 2018 • By Sarah Brown

1 June 2018 • By Sarah Brown

Displaying equal parts confidence and curiosity, men are embracing the transformative powers of makeup. Are cosmetics companies doing enough to woo their new customers?

BoF Professional Exclusive

Beauty for the Boys

Displaying equal parts confidence and curiosity, men are embracing the transformative powers of makeup. Are cosmetics companies doing enough to woo their new customers?

BoF Professional Exclusive

The Top 15 M&A Targets in Beauty

1 June 2017 • By Chantal Fernandez

BoF Professional Exclusive

The Top 15 M&A Targets in Beauty

In a market that is more competitive than ever, strategics and private equity firms alike are looking beyond makeup to acquisitions in skincare and haircare.

News & Analysis

The Business of Beautycon

22 May 2017 • By Chantal Fernandez

News & Analysis

The Business of Beautycon

Chief executive Moj Mahdara is accelerating the hysteria-inducing beauty festival’s expansion into media as brands shift more and more marketing spend online.

Inside Milk Makeup's Formula for Success

1 November 2016 • By Hayley Phelan

Inside Milk Makeup's Formula for Success

Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion.