New Guards Group

News & Analysis

Farfetch: Relationship with Off-White Will Last At Least Through 2026

27 September 2019 • By Chantal Fernandez

27 September 2019 • By Chantal Fernandez

The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

News & Analysis

Farfetch: Relationship with Off-White Will Last At Least Through 2026

The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

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Why Farfetch Bought New Guards Group

8 August 2019 • By Chantal Fernandez

BoF Professional Exclusive

Why Farfetch Bought New Guards Group

The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.

News & Analysis

Heron Preston Seeks Evolution on the Paris Runway

18 June 2019 • By Chantal Fernandez

The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.

News & Analysis

Heron Preston Seeks Evolution on the Paris Runway

The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.

BoF Professional Exclusive

The Mystery Mogul Behind Off-White

25 April 2019 • By Vikram Alexei Kansara

The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.

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BoF Professional Exclusive

The Mystery Mogul Behind Off-White

The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.

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BoF Professional Exclusive

Virgil Abloh: ‘I Am Not a Designer’

12 September 2018 • By Vikram Alexei Kansara

The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.

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BoF Professional Exclusive

Virgil Abloh: ‘I Am Not a Designer’

The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.

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