New Guards Group

BoF Professional Exclusive

Claudio Antonioli’s Plan for Ann Demeulemeester

22 September 2020 • By Eugene Rabkin

In an exclusive interview, the co-founder of New Guards Group and owner of the Antonioli boutique in Milan lays out his plans for the revered Belgian brand.

BoF Professional Exclusive

Claudio Antonioli’s Plan for Ann Demeulemeester

In an exclusive interview, the co-founder of New Guards Group and owner of the Antonioli boutique in Milan lays out his plans for the revered Belgian brand.

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO

18 June 2020 • By Aminah Khan

This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO

This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

News & Analysis

Farfetch Gets $250 Million Investment From Tencent and Dragoneer

30 January 2020 • By Chavie Lieber

30 January 2020 • By Chavie Lieber

The luxury online marketplace says it will use the money to expand in China.

News & Analysis

Farfetch Gets $250 Million Investment From Tencent and Dragoneer

The luxury online marketplace says it will use the money to expand in China.

This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

23 January 2020 • By Lauren Sherman

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This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

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BoF Professional Exclusive

Opening Ceremony Acquired by Off-White Backer New Guards Group

13 January 2020 • By Chantal Fernandez

BoF Professional Exclusive

Opening Ceremony Acquired by Off-White Backer New Guards Group

Founders Humberto Leon and Carol Lim will remain co-creative directors of the brand and the stores will close in 2020.

Off-White Backer Adds Ambush Brand to Its Portfolio

10 January 2020 • By Chantal Fernandez

10 January 2020 • By Chantal Fernandez

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.

Off-White Backer Adds Ambush Brand to Its Portfolio

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.

BoF Professional Exclusive

Meet the 'Independent Record Labels' of Fashion

29 October 2019 • By Lauren Sherman

BoF Professional Exclusive

Meet the 'Independent Record Labels' of Fashion

A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.

News & Analysis

Farfetch: Relationship with Off-White Will Last At Least Through 2026

27 September 2019 • By Chantal Fernandez

27 September 2019 • By Chantal Fernandez

The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

News & Analysis

Farfetch: Relationship with Off-White Will Last At Least Through 2026

The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

BoF Professional Exclusive

Why Farfetch Bought New Guards Group

8 August 2019 • By Chantal Fernandez

BoF Professional Exclusive

Why Farfetch Bought New Guards Group

The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.

News & Analysis

Heron Preston Seeks Evolution on the Paris Runway

18 June 2019 • By Chantal Fernandez

The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.

News & Analysis

Heron Preston Seeks Evolution on the Paris Runway

The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.