Nike

News & Analysis

Travis Scott Has Become Corporate America’s Go-To Pitchman

8 October 2020 • By Bloomberg

8 October 2020 • By Bloomberg

The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.

News & Analysis

Travis Scott Has Become Corporate America’s Go-To Pitchman

The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

8 October 2020 • By M.C. Nanda

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

News & Analysis

Nike Smashes Sales Estimates Thanks to Rebound in China

22 September 2020 • By Reuters

22 September 2020 • By Reuters

Sales in China rose 6 percent while in North America, the company's biggest market, sales fell 2 percent.

News & Analysis

Nike Smashes Sales Estimates Thanks to Rebound in China

Sales in China rose 6 percent while in North America, the company's biggest market, sales fell 2 percent.

BoF Professional Exclusive

All Eyes on Prada at Milan Fashion Week

20 September 2020 • By Brian Baskin

BoF Professional Exclusive

All Eyes on Prada at Milan Fashion Week

This week, everyone will be talking about the first collection from co-designers Miuccia Prada and Raf Simons, Trump's TikTok ban and a new push to commit brands to improving conditions for garment workers. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?

3 September 2020 • By Casey Hall

BoF Professional Exclusive

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?

Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.

BoF Professional Exclusive

The Next Big Activewear Opportunity

3 September 2020 • By Alexandra Mondalek

BoF Professional Exclusive

The Next Big Activewear Opportunity

Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

10 August 2020 • By Casey Hall

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.

BoF Professional Exclusive

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals

31 July 2020 • By Vikram Alexei Kansara

BoF Professional Exclusive

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals

The worst quarter in the history of the modern luxury business was also its best ever for digital sales.

Power Moves | Nike Names New Diversity Chief

30 July 2020 • By Aminah Khan

This week, Felicia Mayo, former head of diversity at Tesla, replaced Kellie Leonard in a similar role at the American sportswear giant.

Power Moves | Nike Names New Diversity Chief

This week, Felicia Mayo, former head of diversity at Tesla, replaced Kellie Leonard in a similar role at the American sportswear giant.

News & Analysis

Nike to Wind Down Operations at Arizona Factory

28 July 2020 • By Bloomberg

28 July 2020 • By Bloomberg

Citing the impact from coronavirus, the move marks an abrupt turnabout for a project meant to become a state-of-the-art plant for its Nike Air shoe line.

News & Analysis

Nike to Wind Down Operations at Arizona Factory

Citing the impact from coronavirus, the move marks an abrupt turnabout for a project meant to become a state-of-the-art plant for its Nike Air shoe line.