Nike

The auction coincided with the 35th anniversary of the Air Jordan brand.

Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's

17 May 2020 • By Reuters

The auction coincided with the 35th anniversary of the Air Jordan brand.

Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's

The sportswear giant is boosting e-commerce capabilities to address increased online orders.

Nike Warns of Fourth-Quarter Hit From Store Closures

15 May 2020 • By Reuters

The sportswear giant is boosting e-commerce capabilities to address increased online orders.

Nike Warns of Fourth-Quarter Hit From Store Closures

Covid-19 has put a spotlight on the costly inefficiencies and inflexibilities of the apparel supply chain. A global sourcing platform could help to address these issues, argue Maxine Lim and Becca O'Leary.

Op Ed

Op-Ed | Could a Marketplace Solve Fashion's Supply Chain Challenges?

5 May 2020 • By Maxine Lim and Becca O’Leary

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Op Ed

Op-Ed | Could a Marketplace Solve Fashion's Supply Chain Challenges?

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Will Covid-19 Change Fashion Photography?

24 April 2020 • By Daphne Milner

In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.

BoF Professional Exclusive

Will Covid-19 Change Fashion Photography?

Try Virtual Vouchers Instead of Deep Discounting

23 April 2020 • By Casey Hall

Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?

BoF Professional Exclusive

Try Virtual Vouchers Instead of Deep Discounting

How Are Sports Brands Marketing Without Sports?

22 April 2020 • By Chantal Fernandez

Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.

BoF Professional Exclusive

How Are Sports Brands Marketing Without Sports?

Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?

20 April 2020 • By Tamison O'Connor

Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.

BoF Professional Exclusive

Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?

Power Moves

Power Moves | EBay Names CEO, Tapestry Adds to Board

16 April 2020 • By Rachel Deeley

This week, EBay hires a Walmart e-commerce executive to lead the company, while Coach owner Tapestry appoints the former chief executive of Hershey’s to its board.

This week, EBay hires a Walmart e-commerce executive to lead the company, while Coach owner Tapestry appoints the former chief executive of Hershey’s to its board.

Power Moves

Power Moves | EBay Names CEO, Tapestry Adds to Board

Fashion Looks to China for a Glimpse of Its Future

16 April 2020 • By Casey Hall

Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?

BoF Professional Exclusive

Fashion Looks to China for a Glimpse of Its Future