Nike

News & Analysis

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

19 September 2018 • By Reuters

19 September 2018 • By Reuters

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

News & Analysis

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

News & Analysis

Marathon World Record Hands Nike Its Biggest Win in 15 Years

18 September 2018 • By Bloomberg

18 September 2018 • By Bloomberg

It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.

News & Analysis

Marathon World Record Hands Nike Its Biggest Win in 15 Years

It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.

News & Analysis

After Short-Lived Kaepernick Dip, Nike Hits an All-Time High

13 September 2018 • By Bloomberg

13 September 2018 • By Bloomberg

Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 on Thursday.

News & Analysis

After Short-Lived Kaepernick Dip, Nike Hits an All-Time High

Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 on Thursday.

News & Analysis

Walmart's Jet.com Narrows Focus on Urban Consumers

13 September 2018 • By Reuters

13 September 2018 • By Reuters

The move comes in a bid to sharpen the website's aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com.

News & Analysis

Walmart's Jet.com Narrows Focus on Urban Consumers

The move comes in a bid to sharpen the website's aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com.

News & Analysis

Nike's Exposure From Kaepernick Campaign Valued at $163 Million

6 September 2018 • By Bloomberg

6 September 2018 • By Bloomberg

The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.

News & Analysis

Nike's Exposure From Kaepernick Campaign Valued at $163 Million

The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

6 September 2018 • By Lauren Sherman

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

New York designers need to develop labels that are about more than just product, argues Lauren Sherman.

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

5 September 2018 • By Kristina Ezhova

5 September 2018 • By Kristina Ezhova

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava

22 August 2018 • By Kristina Ezhova

22 August 2018 • By Kristina Ezhova

This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'

Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava

This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'

News & Analysis

Nike Closes South African Stores After Racist Video Goes Viral

22 August 2018 • By Bloomberg

22 August 2018 • By Bloomberg

A Nike employee’s husband posted racist video while on vacation.

News & Analysis

Nike Closes South African Stores After Racist Video Goes Viral

A Nike employee’s husband posted racist video while on vacation.

Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq

20 August 2018 • By BoF Team

Share4 Comments

Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq

Today, BoF launches a step-by-step guide to strategically planning your future career and building your personal brand with Musa Tariq, who has held senior management roles at Ford, Burberry, Nike and Apple — all by the age of 35.

Share4 Comments