Nike

Adidas Hikes Profit Guidance, Trims Sales Outlook

7 November 2018 • By Reuters

The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.

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Fashion-Tech

Why Brands Are Launching Secret Apps for Superfans

9 October 2018 • By Kati Chitrakorn

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

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News & Analysis

Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign

25 September 2018 • By Bloomberg

Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.

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News & Analysis

Nike Quarterly Revenue Beats Estimates

25 September 2018 • By Reuters

The company's new launches of footwear and apparel fuelled sales in North America.

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News & Analysis

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

19 September 2018 • By Reuters

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

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News & Analysis

Marathon World Record Hands Nike Its Biggest Win in 15 Years

18 September 2018 • By Bloomberg

It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.

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News & Analysis

After Short-Lived Kaepernick Dip, Nike Hits an All-Time High

13 September 2018 • By Bloomberg

Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 on Thursday.

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News & Analysis

Walmart's Jet.com Narrows Focus on Urban Consumers

13 September 2018 • By Reuters

The move comes in a bid to sharpen the website's aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com.

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News & Analysis

Nike's Exposure From Kaepernick Campaign Valued at $163 Million

6 September 2018 • By Bloomberg

The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.

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This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

6 September 2018 • By Lauren Sherman

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