Nike

BoF Professional Exclusive

How to Make Your Customer Service Better

2 July 2020 • By Chavie Lieber

BoF Professional Exclusive

How to Make Your Customer Service Better

Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.

BoF Professional Exclusive

Inside Michael Jordan's Eight-Year Trademark Battle in China

24 June 2020 • By Casey Hall

BoF Professional Exclusive

Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

18 May 2020 • By Alexandra Mondalek

BoF Professional Exclusive

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

28 April 2020 • By Casey Hall

BoF Professional Exclusive

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

The New Normal: Digital Is Set For a Step Change

15 April 2020 • By BoF Team and McKinsey & Company

The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

BoF Professional Exclusive

The Fitness Fashion Frenzy That Just Got Bigger

9 April 2020 • By Casey Hall

BoF Professional Exclusive

The Fitness Fashion Frenzy That Just Got Bigger

As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while.

BoF Professional Exclusive

What China’s Economic Disruption Spells for the Global Fashion Industry

19 March 2020 • By Zoe Suen

BoF Professional Exclusive

What China’s Economic Disruption Spells for the Global Fashion Industry

Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.

News & Analysis

Nike's Sales Expected to Drop $3.5 Billion

16 March 2020 • By Reuters

16 March 2020 • By Reuters

The sportswear giant’s revenue could fall by a third in the fourth quarter due to store closures, supply chain disruptions and the NBA suspension caused by the coronavirus pandemic.

News & Analysis

Nike's Sales Expected to Drop $3.5 Billion

The sportswear giant’s revenue could fall by a third in the fourth quarter due to store closures, supply chain disruptions and the NBA suspension caused by the coronavirus pandemic.

News & Analysis

Michael Avenatti Found Guilty

14 February 2020 • By Reuters

14 February 2020 • By Reuters

The celebrity lawyer could get more than 40 years in prison.

News & Analysis

Michael Avenatti Found Guilty

The celebrity lawyer could get more than 40 years in prison.

The Year Ahead: Neighbourhood Stores Return

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.