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BoF Professional Exclusive

How Temporary Pop-Ups Became a Permanent Strategy

25 November 2019 • By Cathaleen Chen

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BoF Professional Exclusive

How Temporary Pop-Ups Became a Permanent Strategy

Once a way to temporarily fill vacant storefronts, landlords and brands alike see pop-ups as a long-term fixture in the retail landscape.
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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

27 March 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.
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BoF Professional Exclusive

6 Tips for Taking Your Brand Direct-to-Consumer

28 March 2018 • By Lauren Sherman

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BoF Professional Exclusive

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.
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