Off-White

The Year Ahead: Less Is More for Both Consumers and Brands

7 December 2020 • By BoF Team and McKinsey & Company

The Year Ahead: Less Is More for Both Consumers and Brands

Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.

BoF Professional Exclusive

VOICES 2020: How Technology Is Shaping Culture and Consumption

2 December 2020 • By Chantal Fernandez

BoF Professional Exclusive

VOICES 2020: How Technology Is Shaping Culture and Consumption

Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.

BoF Professional Exclusive

The Case for Opening a New Store Right Now

25 August 2020 • By Cathaleen Chen

BoF Professional Exclusive

The Case for Opening a New Store Right Now

From solo entrepreneurs to global giants, plenty of brands are still betting big on physical retail, despite the ongoing pandemic. What's the argument for such an unexpected strategy?

BoF Professional Exclusive

How Big Can the Mask Market Really Get?

13 July 2020 • By M.C. Nanda

BoF Professional Exclusive

How Big Can the Mask Market Really Get?

With a multi-billion dollar market prediction, the category may not be a fleeting trend for brands.

BoF Professional Exclusive

Should All Fashion Brands Be Selling Masks?

13 May 2020 • By M.C. Nanda

BoF Professional Exclusive

Should All Fashion Brands Be Selling Masks?

Brands and manufacturers have rushed to meet the demand for masks during the pandemic, creating a new, and uncertain, retail category in a matter of months.

Menswear - Autumn 2020

Off-White Beyond the Street

15 January 2020 • By Angelo Flaccavento

Creative director Virgil Abloh’s latest show offered a significant evolution towards a more formal and sombre look.

Menswear - Autumn 2020

Off-White Beyond the Street

Creative director Virgil Abloh’s latest show offered a significant evolution towards a more formal and sombre look.

BoF Professional Exclusive

Meet the 'Independent Record Labels' of Fashion

29 October 2019 • By Lauren Sherman

BoF Professional Exclusive

Meet the 'Independent Record Labels' of Fashion

A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.

News & Analysis

Farfetch: Relationship with Off-White Will Last At Least Through 2026

27 September 2019 • By Chantal Fernandez

27 September 2019 • By Chantal Fernandez

The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

News & Analysis

Farfetch: Relationship with Off-White Will Last At Least Through 2026

The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.

BoF Professional Exclusive

Art Meets Science at Off-White

27 September 2019 • By Tim Blanks

There may be something valedictory for Virgil Abloh’s skeptics in that the laurel wreath of fashion continues to elude him.

BoF Professional Exclusive

Art Meets Science at Off-White

There may be something valedictory for Virgil Abloh’s skeptics in that the laurel wreath of fashion continues to elude him.

BoF Professional Exclusive

Off-White, Balenciaga and the End of a Fashion Cycle

22 September 2019 • By Brian Baskin

BoF Professional Exclusive

Off-White, Balenciaga and the End of a Fashion Cycle

This week, everyone will be talking about Off-White and Balenciaga at Paris Fashion Week, France's proposed law to ban destruction of unsold consumer goods and Nike's latest results. Read our BoF Professional Cheat Sheet.