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BoF Professional Exclusive

Why It's So Hard for Beauty Brands to Cross Over From One Category to Another

21 June 2019 • By Rachel Strugatz

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BoF Professional Exclusive

Why It's So Hard for Beauty Brands to Cross Over From One Category to Another

Amidst a booming skincare market, makeup-first labels are angling to become purveyors of moisturisers and serums, too. But can a brand be an authority in both?
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Best Decision, Worst Mistake

Celebrity Hair Guru Jen Atkin Says to Tune out Bad Advice and Hire Women

27 March 2019 • By Sarah Brown

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Best Decision, Worst Mistake

Celebrity Hair Guru Jen Atkin Says to Tune out Bad Advice and Hire Women

The entrepreneur behind Ouai and Mane Addicts shares her experiences going from hairstyling assistant to A-list beauty influencer and brand builder.
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