Puma

News & Analysis

Puma Sees Higher Costs from Fleeing Trump’s Tariffs

31 July 2019 • By Bloomberg

31 July 2019 • By Bloomberg

The stampede of shoe and apparel production out of China has forced the sportswear company to lock in facilities in new countries earlier than usual, meaning it is carrying about 7 percent more inventory than it normally would.

News & Analysis

Puma Sees Higher Costs from Fleeing Trump’s Tariffs

The stampede of shoe and apparel production out of China has forced the sportswear company to lock in facilities in new countries earlier than usual, meaning it is carrying about 7 percent more inventory than it normally would.

News & Analysis

Puma Ups Outlook After Boost From Manchester City and Basketball

31 July 2019 • By Reuters

31 July 2019 • By Reuters

The sportswear group has been growing faster than larger rivals Adidas and Nike, helped by savvy social media campaigns and partnerships with top athletes, soccer clubs and celebrities

News & Analysis

Puma Ups Outlook After Boost From Manchester City and Basketball

The sportswear group has been growing faster than larger rivals Adidas and Nike, helped by savvy social media campaigns and partnerships with top athletes, soccer clubs and celebrities

News & Analysis

Puma Signs Partnership With Manchester City Football Club Manager

29 July 2019 • By Reuters

29 July 2019 • By Reuters

The sportswear brand signed a strategic partnership with the football team in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.

News & Analysis

Puma Signs Partnership With Manchester City Football Club Manager

The sportswear brand signed a strategic partnership with the football team in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.

BoF Professional Exclusive

Why H&M Is Using Kung Fu to Boost Its Business

25 July 2019 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

Sponsored Feature

Polimoda’s Industry Insights

14 May 2019 • By BoF Team

Sponsored Feature

Polimoda’s Industry Insights

To hear how Polimoda is incorporating industry know-how into its curriculum, BoF meets Neiman Marcus’ Bruce Pask, communications specialist and F*hits Founder Alice Ferraz and the Global Creative Director of Puma Torsten Hochstetter.

News & Analysis

Puma Reports 'Best Ever' Quarter for Sales and Profit

26 April 2019 • By Reuters

26 April 2019 • By Reuters

The sportswear brand has been growing faster than its bigger German rival Adidas and market leader Nike, thanks to savvy social media campaigns and partnerships with celebrities like Selena Gomez, Rihanna and Jay-Z.

News & Analysis

Puma Reports 'Best Ever' Quarter for Sales and Profit

The sportswear brand has been growing faster than its bigger German rival Adidas and market leader Nike, thanks to savvy social media campaigns and partnerships with celebrities like Selena Gomez, Rihanna and Jay-Z.

Fashion Industry Still Failing on Transparency

24 April 2019 • By Sarah Kent

24 April 2019 • By Sarah Kent

Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.

Fashion Industry Still Failing on Transparency

Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.

News & Analysis

Puma Poaches Manchester City Kit Deal From Nike

28 February 2019 • By Bloomberg

28 February 2019 • By Bloomberg

The deal, which Puma calls its 'largest' ever, will bolster Puma’s current roster of soccer teams, which includes Borussia Dortmund, AC Milan, Arsenal and Olympique Marseille.

News & Analysis

Puma Poaches Manchester City Kit Deal From Nike

The deal, which Puma calls its 'largest' ever, will bolster Puma’s current roster of soccer teams, which includes Borussia Dortmund, AC Milan, Arsenal and Olympique Marseille.

News & Analysis

Nike Target of Twitter Storm After Basketball Star's Shoe Splits

21 February 2019 • By Bloomberg

21 February 2019 • By Bloomberg

This isn’t the first time the sportswear has had problems with its basketball merchandise.

News & Analysis

Nike Target of Twitter Storm After Basketball Star's Shoe Splits

This isn’t the first time the sportswear has had problems with its basketball merchandise.

News & Analysis

Puma Upbeat for 2019 as New Styles Prove Popular

14 February 2019 • By Reuters

14 February 2019 • By Reuters

Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Selena Gomez.

News & Analysis

Puma Upbeat for 2019 as New Styles Prove Popular

Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Selena Gomez.