Ralph Lauren

Ready-to-Wear - Autumn 2019

At Ralph Lauren, Coffee and Ceremony

7 February 2019 • By Lauren Sherman

There was elegance on the runway, but ultimately the collection could have worked harder to connect with the young consumers who want to love the brand again.

Ready-to-Wear - Autumn 2019

At Ralph Lauren, Coffee and Ceremony

There was elegance on the runway, but ultimately the collection could have worked harder to connect with the young consumers who want to love the brand again.

This Is America

America Needs to Rethink Its Role in Fashion

7 February 2019 • By Lauren Sherman

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This Is America

America Needs to Rethink Its Role in Fashion

The most interesting businesses and brands coming out of the US have little to do with the traditional system.

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News & Analysis

Ralph Lauren’s Plan to Lure Younger Shoppers: Hype

5 February 2019 • By Bloomberg

5 February 2019 • By Bloomberg

The company increased its marketing investment 18 percent in fiscal 2019 compared to the year prior, investing in tactics straight from the 'hypebeast' playbook.

News & Analysis

Ralph Lauren’s Plan to Lure Younger Shoppers: Hype

The company increased its marketing investment 18 percent in fiscal 2019 compared to the year prior, investing in tactics straight from the 'hypebeast' playbook.

News & Analysis

Ralph Lauren Beats Quarterly Revenue Estimates

5 February 2019 • By Bloomberg

5 February 2019 • By Bloomberg

The company's results beat average analyst estimates due to its greater emphasis on marketing.

News & Analysis

Ralph Lauren Beats Quarterly Revenue Estimates

The company's results beat average analyst estimates due to its greater emphasis on marketing.

BoF Professional Exclusive

American Fashion Is Kicking Its Off-Price Habit. Will it Pay Off?

3 February 2019 • By Brian Baskin

BoF Professional Exclusive

American Fashion Is Kicking Its Off-Price Habit. Will it Pay Off?

This week, everyone will be talking about financial results from the American fashion giants behind Ralph Lauren, Coach and Michael Kors, the relatively buzz-less New York Fashion Week and the latest milestone in Saks Fifth Avenue's $250 million renovation of its flagship. Read our BoF Professional Cheat Sheet.

Power Moves | Vanity Fair Names Beauty Director, Lazada Announces New CEO

13 December 2018 • By Rachel Deeley

This week, Vanity Fair appoints its new beauty director, while Alibaba-owned Lazada group names its new chief executive.

Power Moves | Vanity Fair Names Beauty Director, Lazada Announces New CEO

This week, Vanity Fair appoints its new beauty director, while Alibaba-owned Lazada group names its new chief executive.

BoF Professional Exclusive

How Much Does Brand DNA Matter?

6 November 2018 • By Lauren Sherman

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BoF Professional Exclusive

How Much Does Brand DNA Matter?

Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.

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Ready-to-Wear - Spring 2019

New York’s Ups and Downs

13 September 2018 • By Lauren Sherman

Ready-to-Wear - Spring 2019

New York’s Ups and Downs

Nowhere else in the world are designers given so many opportunities to rise and fail.

Ready-to-Wear - Spring 2019

Ralph Lauren Loosens Up

8 September 2018 • By Lauren Sherman

At its 50th anniversary Central Park extravaganza, the American mega-brand proved it could loosen up and credibly live outside the strict confines of its preppy vision as it fights to regain relevance with consumers.

Ready-to-Wear - Spring 2019

Ralph Lauren Loosens Up

At its 50th anniversary Central Park extravaganza, the American mega-brand proved it could loosen up and credibly live outside the strict confines of its preppy vision as it fights to regain relevance with consumers.

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?

7 September 2018 • By Lauren Sherman

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?

The American stalwart is pouring an additional $100 million into marketing over the next five years, with events like Friday evening’s spectacle headlining the plan.