Rothy's

BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

29 August 2019 • By Casey Hall

BoF Professional Exclusive

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.

BoF Professional Exclusive

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

28 August 2019 • By Chavie Lieber

BoF Professional Exclusive

Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs

Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.

Start-Up School: How to Write a Business Plan

3 June 2019 • By BoF Team

Start-Up School: How to Write a Business Plan

A step-by-step guide to formulate your business strategy to kick-start your fashion company.

BoF Professional Exclusive

How Online Brands Can Pave a Path to Profitability

24 April 2019 • By Cathaleen Chen

BoF Professional Exclusive

How Online Brands Can Pave a Path to Profitability

Many direct-to-consumer brands run losses for years, relying on a perpetual cycle of funding rounds to cover the cost of acquiring new customers. Here’s BoF’s guide to getting out of the red, with advice from founders of start-ups that did it.

BoF Professional Exclusive

How to Make Sustainable Fashion People Will Actually Buy

16 April 2019 • By Tamison O'Connor

BoF Professional Exclusive

How to Make Sustainable Fashion People Will Actually Buy

Veja, Rothy's and Allbirds are three sustainable brands that have cracked the formula for creating ethical shoes that are also money spinners.

BoF Professional Exclusive

Start-Up School | Chapter 2: Fund Your Business for Growth

9 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Start-Up School | Chapter 2: Fund Your Business for Growth

A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.

BoF Professional Exclusive

How Shoes Became Venture Capital's Favourite Accessory

4 February 2019 • By Chantal Fernandez

BoF Professional Exclusive

How Shoes Became Venture Capital's Favourite Accessory

Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?