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BoF Professional Exclusive

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

18 April 2019 • By Zoe Suen

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BoF Professional Exclusive

How Can Brands Stand Out in China's Oversaturated Influencer Economy?

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
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Global Currents

Forget Luxury, Cheap Clothes Mean Big Money in China

20 November 2018 • By Casey Hall and Denni Hu

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Global Currents

Forget Luxury, Cheap Clothes Mean Big Money in China

There is a fortune to be made selling low-cost clothing in China. But cut-throat competition, ‘Taobao villages’ and local know-how give domestic players an edge over global names like H&M and Zara.
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