Saks Potts

How Copenhagen Became Fashion’s Sustainability Capital

28 January 2020 • By Sarah Kent

How Copenhagen Became Fashion’s Sustainability Capital

As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.

Case Study: How to Market a New Brand

13 January 2020 • By Chantal Fernandez

Case Study: How to Market a New Brand

Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

Will Millennials Boost the Fur Trade?

26 October 2017 • By Osman Ahmed

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Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

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Ready-to-Wear - Spring 2018

Is the ‘Copenhagen Girl’ Denmark’s Next Big Export?

12 August 2017 • By Osman Ahmed

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Ready-to-Wear - Spring 2018

Is the ‘Copenhagen Girl’ Denmark’s Next Big Export?

With a noticeable rise in international buyers, press and street style activity at Copenhagen Fashion Week, there's growing evidence that Danish fashion is attracting a global following.

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3 Niche Best-Sellers: Magda Butrym, Attico and Saks Potts

6 April 2017 • By Christopher Morency

3 Niche Best-Sellers: Magda Butrym, Attico and Saks Potts

Empowered by social media, emerging luxury labels Magda Butrym, Attico and Saks Potts have swiftly become best-sellers at influential stockists.