BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.
While the Democratic nomination is still very much up for grabs, industry insiders are already showing public support for their favourite presidential candidates — and sometimes even taking things a step further.
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
How Luxury Is Using Augmented Reality
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.