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BoF Professional Exclusive

How to Make a Splash in a Crowded Pool of Swimwear Brands

16 July 2019 • By Cathaleen Chen

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BoF Professional Exclusive

How to Make a Splash in a Crowded Pool of Swimwear Brands

With no clear market leader, dozens, if not hundreds, of brands are crowding into the category, from venture capital-funded start-ups like Summersalt and Andie to global fast-fashion players like Asos and Boohoo. Here's how to stand out.
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Break Into Fashion

How I Became... A Beauty Consultant

10 June 2019 • By Sophie Soar

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Break Into Fashion

How I Became... A Beauty Consultant

The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.
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BoF Professional Exclusive

Why Luxury Fashion Can't Resist an Exclusive

22 April 2019 • By Victoria Berezhna

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BoF Professional Exclusive

Why Luxury Fashion Can't Resist an Exclusive

E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.
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