Tag Heuer

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Watches of Switzerland Plans a US Invasion

19 December 2018 • By Sarah Shannon

BoF Professional Exclusive

Watches of Switzerland Plans a US Invasion

The UK’s biggest retailer of luxury Swiss watches is pushing into America with its glossy showroom model intent on luring investors as much as millennials, as hedge fund owner Apollo prepares for an exit.

Power Moves | Margherita Missoni Appointed Creative Director of M Missoni, TAG Heuer Names Strategy and Digital Director

4 October 2018 • By Victoria Berezhna

This week, Margherita Missoni is set to head up M Missoni, while Frédéric Arnault joins LVMH-owned TAG Heuer.

Power Moves | Margherita Missoni Appointed Creative Director of M Missoni, TAG Heuer Names Strategy and Digital Director

This week, Margherita Missoni is set to head up M Missoni, while Frédéric Arnault joins LVMH-owned TAG Heuer.

News & Analysis

LVMH Watch Brands to Attend Baselworld 2019

2 October 2018 • By Reuters

2 October 2018 • By Reuters

The outgoing head of its watch division admitted the world's biggest trade show needs to make changes in 2020 and bring prices down for exhibiting brands.

News & Analysis

LVMH Watch Brands to Attend Baselworld 2019

The outgoing head of its watch division admitted the world's biggest trade show needs to make changes in 2020 and bring prices down for exhibiting brands.

Bits & Bytes | Snap's Spectacles Designer, Fashion Steps Up to Smartwatches

16 May 2017 • By Megan Doyle

16 May 2017 • By Megan Doyle

This week, how Lauryn Morris fused fashion and tech to design Snapchat Spectacles, while Tag Heuer and Fossil go all-in on smartwatches.

Bits & Bytes | Snap's Spectacles Designer, Fashion Steps Up to Smartwatches

This week, how Lauryn Morris fused fashion and tech to design Snapchat Spectacles, while Tag Heuer and Fossil go all-in on smartwatches.

News & Analysis

TAG Heuer Sees Higher Sales on New Smartwatch, China

14 March 2017 • By Bloomberg

14 March 2017 • By Bloomberg

The Swiss watch brand expects to build on last year’s double-digit sales growth in 2017, supported by an upgraded smartwatch and healthier demand in China, the biggest market for luxury timepieces.

News & Analysis

TAG Heuer Sees Higher Sales on New Smartwatch, China

The Swiss watch brand expects to build on last year’s double-digit sales growth in 2017, supported by an upgraded smartwatch and healthier demand in China, the biggest market for luxury timepieces.

News & Analysis

Tag Heuer CEO Say New Models Helping to Buck Downturn

9 December 2016 • By Reuters

9 December 2016 • By Reuters

Tag's new models are helping it offset the wider challenges of a downturn in the Swiss watch industry.

News & Analysis

Tag Heuer CEO Say New Models Helping to Buck Downturn

Tag's new models are helping it offset the wider challenges of a downturn in the Swiss watch industry.

The China Edit | China's $1 Trillion Club, Shopping Villages, Lancôme Protests

14 June 2016 • By Kate Abnett

14 June 2016 • By Kate Abnett

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | China's $1 Trillion Club, Shopping Villages, Lancôme Protests

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

News & Analysis

TAG Heuer Pushing Brand in China, as Rivals Scale Back

12 June 2016 • By Reuters

12 June 2016 • By Reuters

The head of luxury group LVMH's Swiss watchmaking business said on Saturday the company is pushing its TAG Heuer brand in the Chinese market, as rivals scale back their investments due to weaker demand.

News & Analysis

TAG Heuer Pushing Brand in China, as Rivals Scale Back

The head of luxury group LVMH's Swiss watchmaking business said on Saturday the company is pushing its TAG Heuer brand in the Chinese market, as rivals scale back their investments due to weaker demand.

News & Analysis

TAG Heuer Sales to Rise at Least 10 Percent This Year

14 May 2016 • By Reuters

14 May 2016 • By Reuters

The head of luxury group LVMH's Swiss watchmaking business expects sales of the TAG Heuer brand, which includes "smartwatches" that connect to the Internet, to rise by at least a tenth this year.

News & Analysis

TAG Heuer Sales to Rise at Least 10 Percent This Year

The head of luxury group LVMH's Swiss watchmaking business expects sales of the TAG Heuer brand, which includes "smartwatches" that connect to the Internet, to rise by at least a tenth this year.

At Festivals, Fashion Taps the 'Currency of Cool'

13 April 2016 • By Helena Pike

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At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

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