Taobao
Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts
JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
How to Make China’s ‘Friendliest’ Social Media Platform Pay Off
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?
The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.