For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.
The response to a viral tweet about the durability of Telfar’s Shopping bags contains an important takeaway for brands navigating the complex sustainable fashion space.
Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.
The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.