The RealReal

BoF Professional Exclusive

Is Resale Actually Good for the Planet?

7 January 2020 • By Sarah Kent

BoF Professional Exclusive

Is Resale Actually Good for the Planet?

The companies cashing in on fashion’s fast-growing resale market are positioning themselves as a solution to the industry’s sustainability problems. But the reality is far more complex.

The RealReal Responds to Counterfeit Accusations

6 November 2019 • By Chavie Lieber

6 November 2019 • By Chavie Lieber

In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

The RealReal Responds to Counterfeit Accusations

In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

Burberry Partners with The RealReal to Tap Fast-Growing Resale Market

7 October 2019 • By Sarah Kent

7 October 2019 • By Sarah Kent

The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.

Burberry Partners with The RealReal to Tap Fast-Growing Resale Market

The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.

News & Analysis

The RealReal Rises After Smaller Net Loss Than Expected

14 August 2019 • By Bloomberg

14 August 2019 • By Bloomberg

Shares rose 20 percent after the luxury goods reseller posted a narrower net loss than expected, and revenues rose 51 percent to $71 million.

News & Analysis

The RealReal Rises After Smaller Net Loss Than Expected

Shares rose 20 percent after the luxury goods reseller posted a narrower net loss than expected, and revenues rose 51 percent to $71 million.

BoF Professional Exclusive

Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?

11 August 2019 • By Brian Baskin

BoF Professional Exclusive

Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?

This week, everyone will be talking about The RealReal's first financial results as a public company, Coach and Kate Spade owner Tapestry's outlook for US retail and how volatility in China's currency affects luxury brands. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

It’s Cool to be Sustainable. But It's Not Easy.

19 July 2019 • By BoF Team

BoF Professional Exclusive

It’s Cool to be Sustainable. But It's Not Easy.

Brands are amping up sustainability initiatives in response to demand from Millennial and Gen Z consumers, but can fashion's current model of conspicuous consumption ever be considered sustainable?

News & Analysis

The RealReal Soars 40 Percent in Debut

28 June 2019 • By Reuters

28 June 2019 • By Reuters

The shares opened at $28, above their initial public offering price of $20.

News & Analysis

The RealReal Soars 40 Percent in Debut

The shares opened at $28, above their initial public offering price of $20.

BoF Professional Exclusive

Here's the Deal With The RealReal IPO

28 June 2019 • By Cathaleen Chen

BoF Professional Exclusive

Here's the Deal With The RealReal IPO

The luxury online reseller is slated to go public on the Nasdaq Friday, but how its shares fare after the bell will depend on whether investors see a path to profitability for the resale platform.

Goodwill, the Original Thrift Store, Goes Digital

11 June 2019 • By Chavie Lieber

11 June 2019 • By Chavie Lieber

The non-profit will start posting high-value merchandise on shopping app OfferUp in an effort to compete with online resale platforms like The RealReal.

Goodwill, the Original Thrift Store, Goes Digital

The non-profit will start posting high-value merchandise on shopping app OfferUp in an effort to compete with online resale platforms like The RealReal.

News & Analysis

Inside The RealReal’s Plan to Dominate the Secondhand Luxury Market

4 June 2019 • By Chavie Lieber

News & Analysis

Inside The RealReal’s Plan to Dominate the Secondhand Luxury Market

The company’s IPO filing reveals its big ambitions - and hints at how expensive it will be to reach those goals.