The RealReal

BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

21 May 2020 • By Casey Hall

BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.

BoF Professional Exclusive

Rental and Resale Were Supposed to Be the Future. Could Coronavirus Change That?

24 March 2020 • By Cathaleen Chen

BoF Professional Exclusive

Rental and Resale Were Supposed to Be the Future. Could Coronavirus Change That?

While the whole apparel sector is challenged by the ongoing crisis, fast-growing of rental and resale platforms may be uniquely and disproportionately impacted.

Inside the Secret World of Vintage Fashion Scouting

5 March 2020 • By M.C. Nanda

Inside the Secret World of Vintage Fashion Scouting

In the rapidly growing market for vintage, a secretive group of elite 'pickers' know where to score the best clothes and accessories for celebrities and designers.

BoF Professional Exclusive

Raf and Miuccia Steal the Spotlight from Paris

23 February 2020 • By Brian Baskin

BoF Professional Exclusive

Raf and Miuccia Steal the Spotlight from Paris

This week, everyone will be talking about Paris Fashion Week, the bid to take Saks' owner private and a trio of earnings reports by fashion technology companies. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Is Resale Actually Good for the Planet?

7 January 2020 • By Sarah Kent

BoF Professional Exclusive

Is Resale Actually Good for the Planet?

The companies cashing in on fashion’s fast-growing resale market are positioning themselves as a solution to the industry’s sustainability problems. But the reality is far more complex.

The RealReal Responds to Counterfeit Accusations

6 November 2019 • By Chavie Lieber

6 November 2019 • By Chavie Lieber

In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

The RealReal Responds to Counterfeit Accusations

In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

Burberry Partners with The RealReal to Tap Fast-Growing Resale Market

7 October 2019 • By Sarah Kent

7 October 2019 • By Sarah Kent

The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.

Burberry Partners with The RealReal to Tap Fast-Growing Resale Market

The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.

News & Analysis

The RealReal Rises After Smaller Net Loss Than Expected

14 August 2019 • By Bloomberg

14 August 2019 • By Bloomberg

Shares rose 20 percent after the luxury goods reseller posted a narrower net loss than expected, and revenues rose 51 percent to $71 million.

News & Analysis

The RealReal Rises After Smaller Net Loss Than Expected

Shares rose 20 percent after the luxury goods reseller posted a narrower net loss than expected, and revenues rose 51 percent to $71 million.

BoF Professional Exclusive

Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?

11 August 2019 • By Brian Baskin

BoF Professional Exclusive

Investors Have Soured on Fashion Start-Ups. Can The RealReal Change Their Minds?

This week, everyone will be talking about The RealReal's first financial results as a public company, Coach and Kate Spade owner Tapestry's outlook for US retail and how volatility in China's currency affects luxury brands. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

It’s Cool to be Sustainable. But It's Not Easy.

19 July 2019 • By BoF Team

BoF Professional Exclusive

It’s Cool to be Sustainable. But It's Not Easy.

Brands are amping up sustainability initiatives in response to demand from Millennial and Gen Z consumers, but can fashion's current model of conspicuous consumption ever be considered sustainable?