ThirdLove

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

27 March 2020 • By Chavie Lieber

BoF Professional Exclusive

To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

BoF Professional Exclusive

For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks

9 March 2020 • By Cathaleen Chen

BoF Professional Exclusive

For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks

The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.

The Year Ahead: How to Get Ready for a Digital Recalibration

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.

The Year Ahead: How to Get Ready for a Digital Recalibration

Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.

Business Opportunities Only Women Can See

17 May 2019 • By Tamison O'Connor

Business Opportunities Only Women Can See

Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

BoF Professional Exclusive

Start-Up School | Chapter 4: Identify Your Target Customer

9 April 2019 • By Cathaleen Chen

BoF Professional Exclusive

Start-Up School | Chapter 4: Identify Your Target Customer

Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.

BoF Professional Exclusive

The Race to Replace Victoria’s Secret

20 November 2018 • By Tamison O'Connor

BoF Professional Exclusive

The Race to Replace Victoria’s Secret

The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.