ThirdLove

Business Opportunities Only Women Can See

17 May 2019 • By Tamison O'Connor

Business Opportunities Only Women Can See

Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

BoF Professional Exclusive

Start-Up School | Chapter 4: Identify Your Target Customer

9 April 2019 • By Cathaleen Chen

BoF Professional Exclusive

Start-Up School | Chapter 4: Identify Your Target Customer

Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.

BoF Professional Exclusive

The Race to Replace Victoria’s Secret

20 November 2018 • By Tamison O'Connor

BoF Professional Exclusive

The Race to Replace Victoria’s Secret

The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.