tiktok

TikTok Enters Indonesia’s E-Commerce Fray

7 May 2021 • By Zoe Suen

7 May 2021 • By Zoe Suen

TikTok Enters Indonesia’s E-Commerce Fray

Tiktok Names Bytedance CFO Shouzi Chew as New CEO

30 April 2021 • By Reuters

30 April 2021 • By Reuters

Tiktok Names Bytedance CFO Shouzi Chew as New CEO

How I Became... TikTok’s Fashion and Beauty Partnerships Lead

29 March 2021 • By Sophie Soar

How I Became... TikTok’s Fashion and Beauty Partnerships Lead

A self-identifying creator drawn to fashion but lacking ‘any gifts in design,’ CeCe Vu sought out a different creative avenue into the industry via social media, working at the likes of Netflix and Mobli before moving to the Gen-Z favoured short-form video platform.

Facebook Rolls Out Tools to Help Creators Monetise Videos and Livestreams

11 March 2021 • By Darcey Sergison

11 March 2021 • By Darcey Sergison

Facebook Rolls Out Tools to Help Creators Monetise Videos and Livestreams

Tiktok’s US Ad Business Roars Back as Trump’s Threats Recede

16 February 2021 • By Reuters

16 February 2021 • By Reuters

Tiktok’s US Ad Business Roars Back as Trump’s Threats Recede

BoF Professional Exclusive

Searching for the Next TikTok

11 February 2021 • By Casey Hall

BoF Professional Exclusive

Searching for the Next TikTok

Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?

BoF Professional Exclusive

What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup

10 December 2020 • By Lauren Sherman

10 December 2020 • By Lauren Sherman

However it plays out, the industry stands to benefit.

BoF Professional Exclusive

What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup

However it plays out, the industry stands to benefit.

BoF Professional Exclusive

Is Big Tech a Threat to Fashion?

4 December 2020 • By Vikram Alexei Kansara

BoF Professional Exclusive

Is Big Tech a Threat to Fashion?

Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.

BoF Professional Exclusive

Luxury Makes Gains Despite Chaos

6 October 2020 • By Pierre Mallevays

BoF Professional Exclusive

Luxury Makes Gains Despite Chaos

The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.

BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

2 October 2020 • By Cheryl Wischhover

BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.