tiktok

However it plays out, the industry stands to benefit.

BoF Professional Exclusive

What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup

Is Big Tech a Threat to Fashion?

4 December 2020 • By Vikram Alexei Kansara

Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.

BoF Professional Exclusive

Is Big Tech a Threat to Fashion?

Luxury Makes Gains Despite Chaos

6 October 2020 • By Pierre Mallevays

The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.

BoF Professional Exclusive

Luxury Makes Gains Despite Chaos

The Skin-Care Brand That’s Unexpectedly All Over TikTok

2 October 2020 • By Cheryl Wischhover

L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.

BoF Professional Exclusive

The Skin-Care Brand That’s Unexpectedly All Over TikTok

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies

25 September 2020 • By Lauren Sherman

What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.

BoF Professional Exclusive

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies

The social media giant started fact-checking in the first half of the year to verify content related to the coronavirus and elections.

TikTok Removes 104 Million Videos for Violating Guidelines

22 September 2020 • By Reuters

The social media giant started fact-checking in the first half of the year to verify content related to the coronavirus and elections.

TikTok Removes 104 Million Videos for Violating Guidelines

Oracle and Walmart have rights to buy 12.5 percent and 7.5 percent respectively of a newly established TikTok Global.

TikTok Owner Seeking $60 Billion Valuation in US Deal

20 September 2020 • By Bloomberg

Oracle and Walmart have rights to buy 12.5 percent and 7.5 percent respectively of a newly established TikTok Global.

TikTok Owner Seeking $60 Billion Valuation in US Deal

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?

3 September 2020 • By Casey Hall

Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.

BoF Professional Exclusive

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?

Who Will Buy TikTok?

30 August 2020 • By Brian Baskin

This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.

BoF Professional Exclusive

Who Will Buy TikTok?

Power Moves

Power Moves | Bloomingdale’s Names New Home Fashion Director, Agnona Creative Director Departs

27 August 2020 • By Aminah Khan

This week, Kelley Carter was named home fashion director of the American department store chain, while Simon Holloway exited Agnona after five years at the brand.

This week, Kelley Carter was named home fashion director of the American department store chain, while Simon Holloway exited Agnona after five years at the brand.

Power Moves

Power Moves | Bloomingdale’s Names New Home Fashion Director, Agnona Creative Director Departs