tiktok

BoF Professional Exclusive

The Great Influencer Shakeout

21 May 2020 • By Chavie Lieber

BoF Professional Exclusive

The Great Influencer Shakeout

Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

BoF Professional Exclusive

What Brands Are Doing Instead of Influencer Campaigns

21 April 2020 • By Chavie Lieber

BoF Professional Exclusive

What Brands Are Doing Instead of Influencer Campaigns

With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.

BoF Professional Exclusive

How Brands Go Viral On TikTok

21 February 2020 • By Chavie Lieber

BoF Professional Exclusive

How Brands Go Viral On TikTok

Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.

News & Analysis

TikTok Is Coming For New York Fashion Week

7 February 2020 • By Chavie Lieber

7 February 2020 • By Chavie Lieber

The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.

News & Analysis

TikTok Is Coming For New York Fashion Week

The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.

BoF Professional Exclusive

10 Ways to Win on Social

3 February 2020 • By Michael Edelmann

BoF Professional Exclusive

10 Ways to Win on Social

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

7 January 2020 • By Zoe Suen

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.

BoF Professional Exclusive

5 Beauty Trends That Will Define 2020

3 January 2020 • By Chavie Lieber and M.C. Nanda

BoF Professional Exclusive

5 Beauty Trends That Will Define 2020

From waterless beauty to TikTok, here are the biggest trends to look out for this year.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

News & Analysis

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

24 December 2019 • By Reuters

24 December 2019 • By Reuters

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

News & Analysis

Beauty Brands Tap Tiktok Influencers for Holiday Campaigns

They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.

BoF Professional Exclusive

This Decade in China: Part Two

19 December 2019 • By Zoe Suen

BoF Professional Exclusive

This Decade in China: Part Two

BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.