tiktok

BoF Professional Exclusive

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies

25 September 2020 • By Lauren Sherman

BoF Professional Exclusive

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies

What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.

News & Analysis

TikTok Removes 104 Million Videos for Violating Guidelines

22 September 2020 • By Reuters

22 September 2020 • By Reuters

The social media giant started fact-checking in the first half of the year to verify content related to the coronavirus and elections.

News & Analysis

TikTok Removes 104 Million Videos for Violating Guidelines

The social media giant started fact-checking in the first half of the year to verify content related to the coronavirus and elections.

News & Analysis

TikTok Owner Seeking $60 Billion Valuation in US Deal

20 September 2020 • By Bloomberg

20 September 2020 • By Bloomberg

Oracle and Walmart have rights to buy 12.5 percent and 7.5 percent respectively of a newly established TikTok Global.

News & Analysis

TikTok Owner Seeking $60 Billion Valuation in US Deal

Oracle and Walmart have rights to buy 12.5 percent and 7.5 percent respectively of a newly established TikTok Global.

BoF Professional Exclusive

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?

3 September 2020 • By Casey Hall

BoF Professional Exclusive

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?

Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.

BoF Professional Exclusive

Who Will Buy TikTok?

30 August 2020 • By Brian Baskin

BoF Professional Exclusive

Who Will Buy TikTok?

This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.

Power Moves | Bloomingdale’s Names New Home Fashion Director, Agnona Creative Director Departs

27 August 2020 • By Aminah Khan

This week, Kelley Carter was named home fashion director of the American department store chain, while Simon Holloway exited Agnona after five years at the brand.

Power Moves | Bloomingdale’s Names New Home Fashion Director, Agnona Creative Director Departs

This week, Kelley Carter was named home fashion director of the American department store chain, while Simon Holloway exited Agnona after five years at the brand.

News & Analysis

TikTok’s CEO Quits Months Into the Job After Trump’s Ban

27 August 2020 • By Bloomberg

27 August 2020 • By Bloomberg

The world's largest startup is grappling with the forced sale of its US operations, possible restrictions in the UK and an outright ban in India.

News & Analysis

TikTok’s CEO Quits Months Into the Job After Trump’s Ban

The world's largest startup is grappling with the forced sale of its US operations, possible restrictions in the UK and an outright ban in India.

News & Analysis

Report: TikTok to Challenge US Order Banning Transactions With Parent Company

22 August 2020 • By Reuters

22 August 2020 • By Reuters

The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.

News & Analysis

Report: TikTok to Challenge US Order Banning Transactions With Parent Company

The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.

BoF Professional Exclusive

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.

17 August 2020 • By Alexandra Mondalek

BoF Professional Exclusive

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.

Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

10 August 2020 • By Casey Hall

BoF Professional Exclusive

What Does a US Ban on WeChat Mean for Fashion?

Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.