Brands including Nike, American Eagle and Fashion Nova have jumped on Meta’s Twitter alternative, but the app has yet to prove its staying power or that it offers real benefits to fashion brands.
Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.
Waves of Silicon Valley layoffs may create an opportunity for companies in other industries to staff up. Retailers like Nordstrom are looking to the next generation by sponsoring college courses.
While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.