Ulta

Revealed: Lady Gaga’s New Beauty Line

9 July 2019 • By Rachel Strugatz

The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.

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Revealed: Lady Gaga’s New Beauty Line

The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.

Share4 Comments

BoF Professional Exclusive

Lady Gaga Picks Amazon for Major Beauty Launch

9 July 2019 • By Rachel Strugatz

The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.

BoF Professional Exclusive

Lady Gaga Picks Amazon for Major Beauty Launch

The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.

News & Analysis

Amazon's New Beauty Store Poses Threat to Beauty Retailers

24 June 2019 • By Reuters

24 June 2019 • By Reuters

Following Amazon's announcement, shares of beauty retailer Ulta fell about 3 percent.

News & Analysis

Amazon's New Beauty Store Poses Threat to Beauty Retailers

Following Amazon's announcement, shares of beauty retailer Ulta fell about 3 percent.

The Business of Beauty

Target Takes on Sephora and Ulta With a Revamped Beauty Section

7 June 2019 • By Rachel Strugatz

The Business of Beauty

Target Takes on Sephora and Ulta With a Revamped Beauty Section

Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.

BoF Professional Exclusive

How Ulta Is Winning Over America’s Youth

10 May 2019 • By Rachel Strugatz

BoF Professional Exclusive

How Ulta Is Winning Over America’s Youth

A survey commissioned by BoF found that teenage girls in the US overwhelmingly prefer beauty chain Ulta to rival Sephora.

BoF Professional Exclusive

Inside the Battle to Be the Next Sephora

8 May 2019 • By Sarah Brown

BoF Professional Exclusive

Inside the Battle to Be the Next Sephora

Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?

The Business of Beauty

The Key to Selling Makeup to Gen Z: Meet Them IRL

23 April 2019 • By Rachel Strugatz

The Business of Beauty

The Key to Selling Makeup to Gen Z: Meet Them IRL

For young consumers, online shopping is the norm in practically every category - except beauty, where 90 percent still shop in stores. Here's how retailers create in-store shopping experiences that can attract legions of mobile-addicted teens.

BoF Professional Exclusive

Gen Z Buys Everything Online, Except Beauty Products

16 April 2019 • By Rachel Strugatz

BoF Professional Exclusive

Gen Z Buys Everything Online, Except Beauty Products

American teenagers overwhelmingly prefer to buy beauty products in stores. A recent visit to Ulta Beauty and Sephora in the New York City suburbs reveals why.

Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z

9 April 2019 • By Bloomberg

9 April 2019 • By Bloomberg

A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.

Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z

A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.

The Business of Beauty

Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race

19 March 2019 • By Rachel Strugatz

The Business of Beauty

Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race

Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?