Under Armour

Under Armour Sued Over Claims About ‘Scientifically Tested’ Fabric

14 December 2020 • By Bloomberg

14 December 2020 • By Bloomberg

Under Armour Sued Over Claims About ‘Scientifically Tested’ Fabric

Under Armour Launches Steph Curry Brand in Shot at Nike’s Jordan

30 November 2020 • By Bloomberg

30 November 2020 • By Bloomberg

Under Armour Launches Steph Curry Brand in Shot at Nike’s Jordan

Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton

10 September 2020 • By Aminah Khan

This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.

Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton

This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.

News & Analysis

Under Armour to Lay Off 600 Employees Globally

9 September 2020 • By Reuters

9 September 2020 • By Reuters

The sportswear maker expects to incur $235 million in charges, including up to $135 million for contract termination.

News & Analysis

Under Armour to Lay Off 600 Employees Globally

The sportswear maker expects to incur $235 million in charges, including up to $135 million for contract termination.

News & Analysis

Under Armour Beats Quarterly Estimates

31 July 2020 • By Reuters

31 July 2020 • By Reuters

The sportswear company's net revenue fell about 41 percent to $707.6 million in the second quarter, but beat forecasts of $558.5 million.

News & Analysis

Under Armour Beats Quarterly Estimates

The sportswear company's net revenue fell about 41 percent to $707.6 million in the second quarter, but beat forecasts of $558.5 million.

Power Moves | Nike Names New Diversity Chief

30 July 2020 • By Aminah Khan

This week, Felicia Mayo, former head of diversity at Tesla, replaced Kellie Leonard in a similar role at the American sportswear giant.

Power Moves | Nike Names New Diversity Chief

This week, Felicia Mayo, former head of diversity at Tesla, replaced Kellie Leonard in a similar role at the American sportswear giant.

News & Analysis

Under Armour Faces Potential Investigation by the US Securities Exchange Commission

27 July 2020 • By Reuters

27 July 2020 • By Reuters

The sportswear brand said the notice is in connection to a federal probe about whether it shifted sales from quarter to quarter to meet objectives.

News & Analysis

Under Armour Faces Potential Investigation by the US Securities Exchange Commission

The sportswear brand said the notice is in connection to a federal probe about whether it shifted sales from quarter to quarter to meet objectives.

BoF Professional Exclusive

What to Do After the Founder Leaves

21 July 2020 • By M.C. Nanda

BoF Professional Exclusive

What to Do After the Founder Leaves

Brands must make the right moves to ensure that when their founders leave, the magic doesn't go with them.

BoF Professional Exclusive

How Big Can the Mask Market Really Get?

13 July 2020 • By M.C. Nanda

BoF Professional Exclusive

How Big Can the Mask Market Really Get?

With a multi-billion dollar market prediction, the category may not be a fleeting trend for brands.

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

6 July 2020 • By Sarah Kent

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?