Under Armour

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

6 July 2020 • By Sarah Kent

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

News & Analysis

Under Armour’s Quarterly Revenue Drops 23%

11 May 2020 • By Reuters

11 May 2020 • By Reuters

The sportswear brand reported a net loss of $589.7 million the first quarter ended March 31, compared with a profit of $22.5 million a year earlier.

News & Analysis

Under Armour’s Quarterly Revenue Drops 23%

The sportswear brand reported a net loss of $589.7 million the first quarter ended March 31, compared with a profit of $22.5 million a year earlier.

BoF Professional Exclusive

How Are Sports Brands Marketing Without Sports?

22 April 2020 • By Chantal Fernandez

BoF Professional Exclusive

How Are Sports Brands Marketing Without Sports?

Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.

Power Moves | EBay Names CEO, Tapestry Adds to Board

16 April 2020 • By Rachel Deeley

This week, EBay hires a Walmart e-commerce executive to lead the company, while Coach owner Tapestry appoints the former chief executive of Hershey’s to its board.

Power Moves | EBay Names CEO, Tapestry Adds to Board

This week, EBay hires a Walmart e-commerce executive to lead the company, while Coach owner Tapestry appoints the former chief executive of Hershey’s to its board.

Power Moves | Hugo Boss CEO, Under Armour Chief Product Officer To Exit

26 March 2020 • By Rachel Deeley

This week, Hugo Boss CEO Mark Langer announced his departure, while the chief product officer of Under Armour is also due to exit.

Power Moves | Hugo Boss CEO, Under Armour Chief Product Officer To Exit

This week, Hugo Boss CEO Mark Langer announced his departure, while the chief product officer of Under Armour is also due to exit.

News & Analysis

Under Armour Forecasts Surprise Fall in 2020 Sales

11 February 2020 • By Reuters

11 February 2020 • By Reuters

The sportswear brand said the coronavirus outbreak in China would have a $50 million impact on first-quarter sales.

News & Analysis

Under Armour Forecasts Surprise Fall in 2020 Sales

The sportswear brand said the coronavirus outbreak in China would have a $50 million impact on first-quarter sales.

Power Moves | Moda Operandi Names COO, Valentino Appoints CCO

6 February 2020 • By Rachel Deeley

This week, Moda Operandi hires a former Condé Nast executive for chief operating officer, while Valentino taps its first chief commercial officer from Fendi.

Power Moves | Moda Operandi Names COO, Valentino Appoints CCO

This week, Moda Operandi hires a former Condé Nast executive for chief operating officer, while Valentino taps its first chief commercial officer from Fendi.

News & Analysis

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

24 January 2020 • By Reuters

24 January 2020 • By Reuters

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.

News & Analysis

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.

Under Armour Faces Federal Probe Over Accounting Practices

4 November 2019 • By Reuters

4 November 2019 • By Reuters

The sportswear company confirmed on Sunday that it is assisting a federal investigation into claims it had shifted sales from quarter to quarter dating back to 2017.

Under Armour Faces Federal Probe Over Accounting Practices

The sportswear company confirmed on Sunday that it is assisting a federal investigation into claims it had shifted sales from quarter to quarter dating back to 2017.

Power Moves | Tommy Hilfiger Names CMO, Refinery29 Hires Fashion and Culture Lead

24 October 2019 • By Rachel Deeley

This week, Tommy Hilfiger hires its new CMO from Hollister, while Refinery29 taps Nylon’s former editor-in-chief for a newly created role.

Power Moves | Tommy Hilfiger Names CMO, Refinery29 Hires Fashion and Culture Lead

This week, Tommy Hilfiger hires its new CMO from Hollister, while Refinery29 taps Nylon’s former editor-in-chief for a newly created role.