Warby Parker

The New Four Ps of DTC Marketing — Download the Case Study

11 March 2021 • By Alexandra Mondalek

The New Four Ps of DTC Marketing — Download the Case Study

The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.

BoF Professional Exclusive

How to Build a Successful Start-Up Board

2 February 2021 • By Lauren Sherman

BoF Professional Exclusive

How to Build a Successful Start-Up Board

Alongside founders and investors, independent directors can play a key role on a young company’s board, helping to shape strategy with insights and advice based on their own experiences.

BoF Professional Exclusive

Should Brands Play Politics?

6 November 2020 • By Brian Baskin

BoF Professional Exclusive

Should Brands Play Politics?

This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.

News & Analysis

American Fashion Executives on What Happens Now

5 November 2020 • By Lauren Sherman

News & Analysis

American Fashion Executives on What Happens Now

Post-election, industry executives sound off on what they need to focus on next.

BoF Professional Exclusive

#BoFLIVE: The Future of Physical Retail

25 August 2020 • By BoF Team

25 August 2020 • By BoF Team

Watch Warby Parker’s Neil Blumenthal, leading retail analysts Sucharita Kodali and Sarah Willersdorf, and BoF's Lauren Sherman and Cathaleen Chen discuss how brands and retailers should redefine the importance of brick-and-mortar stores.

BoF Professional Exclusive

#BoFLIVE: The Future of Physical Retail

Watch Warby Parker’s Neil Blumenthal, leading retail analysts Sucharita Kodali and Sarah Willersdorf, and BoF's Lauren Sherman and Cathaleen Chen discuss how brands and retailers should redefine the importance of brick-and-mortar stores.

Tapping Into the Future of Physical Retail — Download the Case Study

13 August 2020 • By Cathaleen Chen

Tapping Into the Future of Physical Retail — Download the Case Study

In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.

Fashion on Lockdown: What's Closed, What's Cancelled

15 March 2020 • By BoF Team

15 March 2020 • By BoF Team

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

Fashion on Lockdown: What's Closed, What's Cancelled

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

The Year Ahead: Neighbourhood Stores Return

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

BoF Professional Exclusive

How 'Direct-to-Consumer' Blew Up Retail

19 December 2019 • By Chavie Lieber

BoF Professional Exclusive

How 'Direct-to-Consumer' Blew Up Retail

As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

19 November 2019 • By Cathaleen Chen

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.