Warby Parker

BoF Professional Exclusive

Should Brands Play Politics?

6 November 2020 • By Brian Baskin

BoF Professional Exclusive

Should Brands Play Politics?

This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.

News & Analysis

American Fashion Executives on What Happens Now

5 November 2020 • By Lauren Sherman

News & Analysis

American Fashion Executives on What Happens Now

Post-election, industry executives sound off on what they need to focus on next.

BoF Professional Exclusive

#BoFLIVE: The Future of Physical Retail

25 August 2020 • By BoF Team

25 August 2020 • By BoF Team

Watch Warby Parker’s Neil Blumenthal, leading retail analysts Sucharita Kodali and Sarah Willersdorf, and BoF's Lauren Sherman and Cathaleen Chen discuss how brands and retailers should redefine the importance of brick-and-mortar stores.

BoF Professional Exclusive

#BoFLIVE: The Future of Physical Retail

Watch Warby Parker’s Neil Blumenthal, leading retail analysts Sucharita Kodali and Sarah Willersdorf, and BoF's Lauren Sherman and Cathaleen Chen discuss how brands and retailers should redefine the importance of brick-and-mortar stores.

Tapping Into the Future of Physical Retail — Download the Case Study

13 August 2020 • By Cathaleen Chen

Tapping Into the Future of Physical Retail — Download the Case Study

In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.

Fashion on Lockdown: What's Closed, What's Cancelled

15 March 2020 • By BoF Team

15 March 2020 • By BoF Team

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

Fashion on Lockdown: What's Closed, What's Cancelled

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

The Year Ahead: Neighbourhood Stores Return

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

BoF Professional Exclusive

How 'Direct-to-Consumer' Blew Up Retail

19 December 2019 • By Chavie Lieber

BoF Professional Exclusive

How 'Direct-to-Consumer' Blew Up Retail

As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

19 November 2019 • By Cathaleen Chen

BoF Professional Exclusive

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

News & Analysis

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

4 February 2019 • By Bloomberg

4 February 2019 • By Bloomberg

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

News & Analysis

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

Introducing BoF's New Course: ‘Build a Direct-to-Consumer Brand’ with Jen Rubio

10 December 2018 • By BoF Team

Introducing BoF's New Course: ‘Build a Direct-to-Consumer Brand’ with Jen Rubio

The co-founder of Away, the premium travel brand that surpassed $12 million in sales in its first year, shares her insights and strategies for launching a direct-to-consumer business.