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BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

7 January 2020 • By Zoe Suen

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

BoF Professional Exclusive

This Decade in China: Part Two

19 December 2019 • By Zoe Suen

BoF Professional Exclusive

This Decade in China: Part Two

BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.

WeChat Gains on Tmall and JD.com in China Luxury Battle

24 June 2019 • By Liz Flora

24 June 2019 • By Liz Flora

Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.

WeChat Gains on Tmall and JD.com in China Luxury Battle

Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.

News & Analysis

US Retailers' Wary Outlook Reveals Scale of Tariff Fear

13 June 2019 • By Reuters

13 June 2019 • By Reuters

Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.

News & Analysis

US Retailers' Wary Outlook Reveals Scale of Tariff Fear

Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.

Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US

11 September 2018 • By Kristina Ezhova

11 September 2018 • By Kristina Ezhova

This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.

Bits & Bytes | Instagram's Shopping App, Amazon to Become the Top Seller of Apparel in US

This week, Instagram is tapping into e-commerce with a new platform, while Amazon is projected to overtake Walmart as the number-one retailer of apparel in the US.

Bits & Bytes | WeChat's Mini-Programmes, Is AI the Future of Sustainable Fashion?

7 August 2018 • By Kristina Ezhova

7 August 2018 • By Kristina Ezhova

This week, WeChat's advanced-feature offering experiences rapid growth, while artificial intelligence is helping advance the sustainable fashion movement.

Bits & Bytes | WeChat's Mini-Programmes, Is AI the Future of Sustainable Fashion?

This week, WeChat's advanced-feature offering experiences rapid growth, while artificial intelligence is helping advance the sustainable fashion movement.

Social Goods | The Dark Side of Chinese Internet Fame, Tariffs to Affect Ivanka Trump's Brand

18 July 2018 • By Kristina Ezhova

18 July 2018 • By Kristina Ezhova

This week, body-positive messaging does not resonate in Chinese influencer circles, while Ivanka Trump's handbags will likely be hit by the new tariffs on China.

Social Goods | The Dark Side of Chinese Internet Fame, Tariffs to Affect Ivanka Trump's Brand

This week, body-positive messaging does not resonate in Chinese influencer circles, while Ivanka Trump's handbags will likely be hit by the new tariffs on China.

Bits & Bytes | The Luxury Smartwatch Boom, Over a Quarter of US Apparel Is Sold Online

3 July 2018 • By Kristina Ezhova

3 July 2018 • By Kristina Ezhova

This week, the Apple Watch's success has created a successful luxury smartwatch niche, while a new report sees apparel sales increase online.

Bits & Bytes | The Luxury Smartwatch Boom, Over a Quarter of US Apparel Is Sold Online

This week, the Apple Watch's success has created a successful luxury smartwatch niche, while a new report sees apparel sales increase online.

News & Analysis

Walmart Bets on Tencent in China Payment War

27 March 2018 • By Reuters

27 March 2018 • By Reuters

Walmart said it had dropped Alibaba-linked Alipay after agreeing a tie-up with Tencent to use its popular WeChat payment system.

News & Analysis

Walmart Bets on Tencent in China Payment War

Walmart said it had dropped Alibaba-linked Alipay after agreeing a tie-up with Tencent to use its popular WeChat payment system.