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BoF Professional Exclusive

Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?

28 May 2020 • By Zoe Suen

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BoF Professional Exclusive

Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?

The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.
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BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

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BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    
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BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

4 May 2020 • By Casey Hall

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BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
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Intelligence

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.

1 May 2020 • By Zoe Suen

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Intelligence

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.

LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
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BoF Professional Exclusive

Fashion Looks to China for a Glimpse of Its Future

16 April 2020 • By Casey Hall

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BoF Professional Exclusive

Fashion Looks to China for a Glimpse of Its Future

Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
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Intelligence

The New Normal: Digital Is Set For a Step Change

15 April 2020 • By BoF Team and McKinsey & Company

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Intelligence

The New Normal: Digital Is Set For a Step Change

Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
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BoF Professional Exclusive

A Post-Pandemic Guide to WeChat

26 March 2020 • By Zoe Suen

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BoF Professional Exclusive

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
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BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

12 March 2020 • By Casey Hall

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BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?
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BoF Professional Exclusive

The Battle to Become China’s Glossier

5 March 2020 • By Casey Hall

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BoF Professional Exclusive

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
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BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

27 February 2020 • By Zoe Suen and Casey Hall

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BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

Everything brands need to know about the gateway platform to Chinese youths.
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