WeChat

BoF Professional Exclusive

A Post-Pandemic Guide to WeChat

26 March 2020 • By Zoe Suen

BoF Professional Exclusive

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

12 March 2020 • By Casey Hall

BoF Professional Exclusive

Will E-Commerce Save China's Luxury Business?

Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?

BoF Professional Exclusive

The Battle to Become China’s Glossier

5 March 2020 • By Casey Hall

BoF Professional Exclusive

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.

BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

27 February 2020 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

Everything brands need to know about the gateway platform to Chinese youths.

News & Analysis

Farfetch Gets $250 Million Investment From Tencent and Dragoneer

30 January 2020 • By Chavie Lieber

30 January 2020 • By Chavie Lieber

The luxury online marketplace says it will use the money to expand in China.

News & Analysis

Farfetch Gets $250 Million Investment From Tencent and Dragoneer

The luxury online marketplace says it will use the money to expand in China.

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

7 January 2020 • By Zoe Suen

BoF Professional Exclusive

Want to See the Future of Social Media? Look to Asia.

Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.

The Year Ahead: Are You Ready for Next Generation Social Networks?

2 January 2020 • By BoF Team and McKinsey & Company

2 January 2020 • By BoF Team and McKinsey & Company

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

BoF Professional Exclusive

This Decade in China: Part Two

19 December 2019 • By Zoe Suen

BoF Professional Exclusive

This Decade in China: Part Two

BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.

WeChat Gains on Tmall and JD.com in China Luxury Battle

24 June 2019 • By Liz Flora

24 June 2019 • By Liz Flora

Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.

WeChat Gains on Tmall and JD.com in China Luxury Battle

Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.

News & Analysis

US Retailers' Wary Outlook Reveals Scale of Tariff Fear

13 June 2019 • By Reuters

13 June 2019 • By Reuters

Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.

News & Analysis

US Retailers' Wary Outlook Reveals Scale of Tariff Fear

Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.