Youtube News & Analysis

YouTube Boasts $30 Billion in Payments to Creators, Shares Advertising Sales

23 August 2021 • By Bloomberg

23 August 2021 • By Bloomberg

YouTube Boasts $30 Billion in Payments to Creators, Shares Advertising Sales

BoF Professional Exclusive

Beauty’s Big Data Opportunity

18 August 2021 • By Joan Kennedy

18 August 2021 • By Joan Kennedy

Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.

BoF Professional Exclusive

Beauty’s Big Data Opportunity

Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.

From Facebook to Twitter, Big Tech Sees Social Commerce Driving Sales Growth

29 July 2021 • By Reuters

29 July 2021 • By Reuters

From Facebook to Twitter, Big Tech Sees Social Commerce Driving Sales Growth

YouTube Begins Trial of Automatic Product Detection in Videos

22 March 2021 • By Darcey Sergison

22 March 2021 • By Darcey Sergison

YouTube Begins Trial of Automatic Product Detection in Videos

YouTube to Roll Out Short-Form Video Service in US to Take on Tiktok

18 March 2021 • By Reuters

18 March 2021 • By Reuters

YouTube to Roll Out Short-Form Video Service in US to Take on Tiktok

BoF Professional Exclusive

Fixing the Whitewashed Influencer Economy

18 June 2020 • By Alexandra Mondalek

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BoF Professional Exclusive

Fixing the Whitewashed Influencer Economy

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.

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BoF Professional Exclusive

Who Will Win the Digital Fashion Week Battle?

11 June 2020 • By Chantal Fernandez

BoF Professional Exclusive

Who Will Win the Digital Fashion Week Battle?

Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?

BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

24 July 2019 • By Chavie Lieber

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BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.

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News & Analysis

Influencers Seek Wall Street's Help to Manage Newfound Wealth

17 July 2019 • By Bloomberg

17 July 2019 • By Bloomberg

Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.

News & Analysis

Influencers Seek Wall Street's Help to Manage Newfound Wealth

Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

10 July 2019 • By Bloomberg

10 July 2019 • By Bloomberg

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.