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News & Analysis

YouTube Tries to Get Fashionable

5 September 2019 • By The New York Times

News & Analysis

YouTube Tries to Get Fashionable

On the eve of New York Fashion Week, and nearly 15 years into its life span, the video-sharing platform is finally following in the footsteps of its peers Instagram, Snapchat and Amazon.

BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

24 July 2019 • By Chavie Lieber

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BoF Professional Exclusive

Influencer Fraud Is a Billion-Dollar Problem

A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.

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News & Analysis

Influencers Seek Wall Street's Help to Manage Newfound Wealth

17 July 2019 • By Bloomberg

17 July 2019 • By Bloomberg

Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.

News & Analysis

Influencers Seek Wall Street's Help to Manage Newfound Wealth

Influencers who can haul in seven-figure incomes by attracting large digital followings are drawing the attention of wealth managers looking to expand their client bases.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

10 July 2019 • By Bloomberg

10 July 2019 • By Bloomberg

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.

News & Analysis

Chinese Tech Companies Are Coming for America’s Influencers

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.

None of Your Business

None of Your Business with Imran Amed

18 June 2019 • By BoF Team

18 June 2019 • By BoF Team

In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.

None of Your Business

None of Your Business with Imran Amed

In a special episode of our new series, Derek Blasberg grills Imran Amed on his business know-how and experiences as an entrepreneur.

News & Analysis

Google Unveils Slew of New Digital Ad Formats in Amazon Battle

14 May 2019 • By Bloomberg

14 May 2019 • By Bloomberg

The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.

News & Analysis

Google Unveils Slew of New Digital Ad Formats in Amazon Battle

The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.

Derek Blasberg’s Tips For Getting Ahead in Fashion

17 February 2019 • By Sophie Soar

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Derek Blasberg’s Tips For Getting Ahead in Fashion

The Missouri-native turned fashion insider and YouTube’s new head of fashion & beauty partnerships shares the secrets to his success.

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Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

14 August 2018 • By Kristina Ezhova

14 August 2018 • By Kristina Ezhova

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels

This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

News & Analysis

YouTube Hires Derek Blasberg to Lead New Fashion and Beauty Partnerships Division

25 June 2018 • By Chantal Fernandez

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News & Analysis

YouTube Hires Derek Blasberg to Lead New Fashion and Beauty Partnerships Division

The well-travelled editor will cultivate relationships with brands and high-profile people in the fashion and beauty industries, much like Eva Chen does currently at Instagram.

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Social Goods | Guess Co-Founder Resigns After #MeToo, Links Between Weinstein and Marchesa

13 June 2018 • By Kristina Ezhova

13 June 2018 • By Kristina Ezhova

This week, Paul Marciano resigns from Guess after sexual misconduct allegations, while an investigation has found connections between Marchesa and Harvey Weinstein.

Social Goods | Guess Co-Founder Resigns After #MeToo, Links Between Weinstein and Marchesa

This week, Paul Marciano resigns from Guess after sexual misconduct allegations, while an investigation has found connections between Marchesa and Harvey Weinstein.