Andrew Rosen

BoF Professional Exclusive

The Contemporary Market Needs a Rebrand

3 August 2020 • By Chantal Fernandez

BoF Professional Exclusive

The Contemporary Market Needs a Rebrand

How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.

The BoF Podcast: Theory Founder Andrew Rosen on Fashion’s Past — and Future

2 November 2019 • By BoF Team

2 November 2019 • By BoF Team

The fashion retail pioneer speaks with BoF Chief Correspondent Lauren Sherman about identifying a gap in US and international markets for contemporary clothing brands and investing in emerging designers.

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The BoF Podcast: Theory Founder Andrew Rosen on Fashion’s Past — and Future

The fashion retail pioneer speaks with BoF Chief Correspondent Lauren Sherman about identifying a gap in US and international markets for contemporary clothing brands and investing in emerging designers.

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News & Analysis

Theory's Andrew Rosen Relinquishes CEO Role

27 March 2019 • By Lauren Sherman

27 March 2019 • By Lauren Sherman

The founder will stay on as an advisor at the Fast Retailing-owned company.

News & Analysis

Theory's Andrew Rosen Relinquishes CEO Role

The founder will stay on as an advisor at the Fast Retailing-owned company.

BoF Professional Exclusive

Helmut Lang Pivots Strategy Amid Layoffs

22 August 2018 • By Lauren Sherman

BoF Professional Exclusive

Helmut Lang Pivots Strategy Amid Layoffs

The once-coveted brand, controlled by Uniqlo-owner Fast Retailing, is shrinking its operations in a bid for profitability.

BoF Professional Exclusive

A Guide to Early-Stage Fundraising

24 January 2018 • By Lauren Sherman

BoF Professional Exclusive

A Guide to Early-Stage Fundraising

Nascent brands often seek external capital to fuel future growth — or simply stay afloat. But how much money should start-ups really be raising, when and from where?

BoF Professional Exclusive

Shayne Oliver Works the Power of Fetish at Helmut Lang

6 September 2017 • By Tim Blanks

The designer-in-residence tried to find an essential compatibility between Hood By Air and Helmut Lang. There was much that was true to the spirit of the original, but the execution showed how tricky reincarnation can be.

BoF Professional Exclusive

Shayne Oliver Works the Power of Fetish at Helmut Lang

The designer-in-residence tried to find an essential compatibility between Hood By Air and Helmut Lang. There was much that was true to the spirit of the original, but the execution showed how tricky reincarnation can be.

Theory 2.0, Andrew Rosen’s Millennial Experiment

18 July 2017 • By Lauren Sherman

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Theory 2.0, Andrew Rosen’s Millennial Experiment

The founder and chief executive of Theory has convened a SWAT team of rising stars to secure the future of the label. BoF unpacks the strategy.

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How Co Mastered the Four Ps

11 January 2017 • By Lauren Sherman

How Co Mastered the Four Ps

Fledgling fashion brand Co used product, price, place and promotion to cut through the noise in a discount-driven, digital-first era.

Theory Gets Serious About Handbags

28 July 2016 • By Lauren Sherman

Theory Gets Serious About Handbags

Theory chief executive Andrew Rosen and creative director of accessories Rory O'Hanlon discuss their approach to the brand’s first full-fledged handbag and accessories collection.

BoF Exclusive | David Neville to Exit Rag & Bone

15 June 2016 • By Lauren Sherman

15 June 2016 • By Lauren Sherman

BoF has learned that co-chief executive officer David Neville will step down from his day-to-day role at Rag & Bone, while remaining a ‘significant’ shareholder and board member. Marcus Wainwright will become the company’s sole CEO.

BoF Exclusive | David Neville to Exit Rag & Bone

BoF has learned that co-chief executive officer David Neville will step down from his day-to-day role at Rag & Bone, while remaining a ‘significant’ shareholder and board member. Marcus Wainwright will become the company’s sole CEO.