The Business Of Fashion logo
The Business Of Fashion logo
  • Latest
  • Professional
  • Professional
  • Beauty
  • Careers
  • Education
  • Live Events
  • Community
  • Fashion Week
  • Podcasts
  • Video
BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

Share Comment

BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Share Comment

TRENDING ON BoF
1

Is Net-a-Porter’s Unconventional Prada Deal the Future of Wholesale?

2

Tiffany Vacancy Looms for Trump in Weak Manhattan Market

3

Is Insider Support Still Important to Outsider Designers?

4

Why Estée Lauder Is Shutting Down Becca Cosmetics

5

Margaret Zhang Is Vogue China’s New Editor in Chief

6

Rise of the Zombie Retailers

7

Remaking Roberto Cavalli

8

Swarovski Rolls Out a Rebrand and Store Redesign

9

Kering Brands Are Again Sitting Out Fashion Week. Is That the Right Move?

10

High Stakes at Milan Fashion Week

1

Gap Will Open New $140 Million Distribution Centre

2

The Key to Chinese Luxury Sales in 2021

3

ByteDance To Pay $92 Million to US TikTok Users

4

Duelling Visions for Online Luxury in Mytheresa and Farfetch’s Latest Results

5

Rethinking Rental in a Crisis | VIDEO

6

Lotte Shopping’s E-Commerce Head Steps Down Amid Digitisation Struggle

7

Vipshop Revenue Up 9.5% in 2020

8

Condé Nast Can Learn From Netflix

9

Rise of the Zombie Retailers

10

How to Sell Skin Care at Every Price

1

Is Insider Support Still Important to Outsider Designers?

2

Gap Will Open New $140 Million Distribution Centre

3

The Key to Chinese Luxury Sales in 2021

4

ByteDance To Pay $92 Million to US TikTok Users

5

Duelling Visions for Online Luxury in Mytheresa and Farfetch’s Latest Results

6

Rethinking Rental in a Crisis | VIDEO

7

Lotte Shopping’s E-Commerce Head Steps Down Amid Digitisation Struggle

8

Vipshop Revenue Up 9.5% in 2020

9

Condé Nast Can Learn From Netflix

10

Rise of the Zombie Retailers

About
  • About Us
  • Memberships
  • Newsletters
  • Press
  • Masthead
Contact
  • Work With Us
  • Contributors, Tips & Stories
  • Media & Press Requests
  • Feedback
  • Contact Us
Media
  • Advertising & Sponsorship
Connect with BoF
  • The State of Fashion 2021

Site Map © 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy Policy.