Aurora James News & Analysis

MatchesFashion Joins 15 Percent Pledge

24 May 2021 • By Zoe Suen

24 May 2021 • By Zoe Suen

MatchesFashion Joins 15 Percent Pledge

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How Brands Can Be Effective Advocates

17 May 2021 • By Rachel Deeley

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How Brands Can Be Effective Advocates

Championing values has become one of fashion’s favourite marketing tools. But as brands get more political, they also have an opportunity to drive real impact.

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How Fashion and Beauty Can Better Engage with Black Businesses

7 October 2020 • By Sarah Brown

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How Fashion and Beauty Can Better Engage with Black Businesses

Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?

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Why This Black-Owned Beauty Brand Doesn’t Need Sephora

19 June 2020 • By Rachel Strugatz

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Why This Black-Owned Beauty Brand Doesn’t Need Sephora

Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers

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Black-Owned Brands See an Opening in the Beauty Aisle

12 June 2020 • By Rachel Strugatz

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Black-Owned Brands See an Opening in the Beauty Aisle

Sephora said it will dedicate 15 percent of its shelf space to black-owned brands. But building a more inclusive beauty store is going to be complicated.

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Luxury’s Inequality Problem

5 June 2020 • By Vikram Alexei Kansara

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Luxury’s Inequality Problem

The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?

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Beauty Brands Get a Wake-Up Call. Will They Listen?

5 June 2020 • By Jessica Schiffer

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Beauty Brands Get a Wake-Up Call. Will They Listen?

Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.

Voices From the Black Fashion Community on Moving Forward

3 June 2020 • By Chavie Lieber

Voices From the Black Fashion Community on Moving Forward

Venture capitalists, designers, journalists and influencers reflect on how the fashion industry can demonstrate true allyship — in business, in person and on social media.

News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

31 May 2020 • By Sarah Kent and Chavie Lieber

31 May 2020 • By Sarah Kent and Chavie Lieber

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

News & Analysis

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

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For Some Labels, Drops Are Still Working When Nothing Else Is

23 April 2020 • By Lauren Sherman

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For Some Labels, Drops Are Still Working When Nothing Else Is

The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.