Ben Cavender

BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

21 May 2020 • By Casey Hall

BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.

BoF Professional Exclusive

Will Millennial Debt Threaten China’s Luxury Rebound?

7 May 2020 • By Zoe Suen and Aminah Khan

BoF Professional Exclusive

Will Millennial Debt Threaten China’s Luxury Rebound?

Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.

BoF Professional Exclusive

Try Virtual Vouchers Instead of Deep Discounting

23 April 2020 • By Casey Hall

BoF Professional Exclusive

Try Virtual Vouchers Instead of Deep Discounting

Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?

Global Currents

How Hong Kong's Protest Uniform Changed a Market

7 November 2019 • By Zoe Suen

Global Currents

How Hong Kong's Protest Uniform Changed a Market

In the wake of the city’s ongoing pro-democracy protests, an all-black look has become a polarising statement with wider repercussions in politics and retail.