Ben Cavender

Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?

9 July 2020 • By Casey Hall

BoF Professional Exclusive

Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?

Outlets and off-price retailers in China are seeing business boom as luxury brands pump excess inventory into the country at bargain basement prices. But the pandemic clearance strategy is a double-edged sword.

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BoF Professional Exclusive

A Lipstick With Your Pizza? Why Beauty Brands Are Linking Up With Food Delivery Giants

26 June 2020 • By Zoe Suen

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BoF Professional Exclusive

A Lipstick With Your Pizza? Why Beauty Brands Are Linking Up With Food Delivery Giants

On-demand services have helped the likes of Sephora reach consumers and boost sales in China. But as consumption habits shift, they could have a bigger role to play everywhere.

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BoF Professional Exclusive

Expecting Miracles from China’s Retail Market? Don't.

25 June 2020 • By Zoe Suen

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BoF Professional Exclusive

Expecting Miracles from China’s Retail Market? Don't.

Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?

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BoF Professional Exclusive

6 Ways to Boost Sales During the 618 Shopping Festival

18 June 2020 • By Casey Hall

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BoF Professional Exclusive

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

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BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

21 May 2020 • By Casey Hall

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BoF Professional Exclusive

Will Luxury Resale Take Off in China? It’s Complicated.

Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.

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BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

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BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.

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BoF Professional Exclusive

Will Millennial Debt Threaten China’s Luxury Rebound?

7 May 2020 • By Zoe Suen and Aminah Khan

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BoF Professional Exclusive

Will Millennial Debt Threaten China’s Luxury Rebound?

Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.

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BoF Professional Exclusive

Try Virtual Vouchers Instead of Deep Discounting

23 April 2020 • By Casey Hall

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BoF Professional Exclusive

Try Virtual Vouchers Instead of Deep Discounting

Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?

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Global Currents

How Hong Kong's Protest Uniform Changed a Market

7 November 2019 • By Zoe Suen

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Global Currents

How Hong Kong's Protest Uniform Changed a Market

In the wake of the city’s ongoing pro-democracy protests, an all-black look has become a polarising statement with wider repercussions in politics and retail.

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