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BoF Professional Exclusive

Why Prada’s Next Move in China Is Critical

21 January 2021 • By Casey Hall

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BoF Professional Exclusive

Why Prada’s Next Move in China Is Critical

A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.
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BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

6 August 2020 • By Casey Hall

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BoF Professional Exclusive

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
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BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

19 May 2020 • By Casey Hall

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BoF Professional Exclusive

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    
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BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

4 May 2020 • By Casey Hall

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BoF Professional Exclusive

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?

With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
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