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Case Study

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

6 July 2020 • By Sarah Kent

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Case Study

How Lululemon Built Athleisure's Leading Brand – Download the Case Study

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?
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BoF Professional Exclusive

The Pitfalls of Investing in Experiential Retail

5 February 2019 • By Lauren Sherman

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BoF Professional Exclusive

The Pitfalls of Investing in Experiential Retail

Creating compelling in-store experiences can help to boost foot traffic, dwell times and sales. But it’s hard to get the execution right.
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News & Analysis

Lululemon Founder Says Company 'Has Lost its Way'

1 June 2016 • By Associated Press

1 June 2016 • By Associated Press

Founder Chip Wilson has blasted Lululemon's management, saying that the yoga clothing company 'has lost its way' and that 'a call to action is needed.'
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News & Analysis

Lululemon Founder Says Company 'Has Lost its Way'

Founder Chip Wilson has blasted Lululemon's management, saying that the yoga clothing company 'has lost its way' and that 'a call to action is needed.'
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