Christopher Bailey

Top 10 Campaigns of the Season

16 March 2018 • By BoF Team

Top 10 Campaigns of the Season

From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.

Burberry’s LGBTQ+ Statement Was More Than Marketing

23 February 2018 • By Bandana Tewari

Christopher Bailey's swan song for Burberry sounded a powerful call to action for LGBTQ+ rights around the world where freedoms are far from secure, argues Bandana Tewari.

Burberry’s LGBTQ+ Statement Was More Than Marketing

Christopher Bailey's swan song for Burberry sounded a powerful call to action for LGBTQ+ rights around the world where freedoms are far from secure, argues Bandana Tewari.

Ready-to-Wear - Autumn 2018

Christopher Bailey's Grand Last Act

18 February 2018 • By Tim Blanks

For his final presentation for Burberry, the designer infused much of the collection with a spirited LGBTQ+ rainbow that recalled his whimsical early years at the house.

Ready-to-Wear - Autumn 2018

Christopher Bailey's Grand Last Act

For his final presentation for Burberry, the designer infused much of the collection with a spirited LGBTQ+ rainbow that recalled his whimsical early years at the house.

News & Analysis

Tom Ford to Show Men’s at New York Fashion Week

23 January 2018 • By BoF Team

23 January 2018 • By BoF Team

BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.

News & Analysis

Tom Ford to Show Men’s at New York Fashion Week

BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.

News & Analysis

Unpacking Burberry’s New Strategy

9 November 2017 • By Sarah Shannon

9 November 2017 • By Sarah Shannon

Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?

News & Analysis

Unpacking Burberry’s New Strategy

Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?

This Week in Fashion

A Five-Point Plan for Burberry

3 November 2017 • By BoF Team

This Week in Fashion

A Five-Point Plan for Burberry

Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.

Ready-to-Wear - Autumn 2017

A Shift in Sensibility at Burberry

17 September 2017 • By Tim Blanks

With the last collection and this one, there is a real sense of a designer hungry for a creative turnaround.

Ready-to-Wear - Autumn 2017

A Shift in Sensibility at Burberry

With the last collection and this one, there is a real sense of a designer hungry for a creative turnaround.

Can Burberry Get Back on Track?

15 September 2017 • By Sarah Shannon

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Can Burberry Get Back on Track?

In recent years, Burberry has struggled to maintain its growth trajectory. Now, the company is betting on newly installed chief executive Marco Gobbetti and Christopher Bailey’s renewed focus on his design duties to reignite Britain’s biggest luxury fashion house.

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This Week in Fashion

What Should Burberry Do Next?

21 July 2017 • By BoF Team

This Week in Fashion

What Should Burberry Do Next?

The iconic British brand needs a refresh. Here’s what Christopher Bailey and Marco Gobbetti must do to get the business back on track.

News & Analysis

Burberry Dodges Shareholder Defeat in Vote on Executive Pay

13 July 2017 • By Bloomberg

13 July 2017 • By Bloomberg

Burberry fended off a shareholder revolt over executive pay at Marco Gobbetti’s first annual meeting as CEO, overcoming objections from some investors and advisory groups.

News & Analysis

Burberry Dodges Shareholder Defeat in Vote on Executive Pay

Burberry fended off a shareholder revolt over executive pay at Marco Gobbetti’s first annual meeting as CEO, overcoming objections from some investors and advisory groups.