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Op Ed

Op-Ed | What Does Your Brand Sound Like?

6 December 2019 • By Arman Naféei

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Op Ed

Op-Ed | What Does Your Brand Sound Like?

Despite the emotional power of music and the growth of streaming services like Spotify, fashion labels are missing the opportunity to create sonic signatures, argues Arman Naféei.
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BoF Professional Exclusive

Succession Planning: What Works, What Doesn't

20 March 2019 • By Lauren Sherman

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BoF Professional Exclusive

Succession Planning: What Works, What Doesn't

The death of Karl Lagerfeld has put a spotlight on succession planning quandaries at major brands, from Ralph Lauren to Giorgio Armani. What can the industry learn from the successes and stumbles of the past?
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BoF Professional Exclusive

The Curious Case of Coty’s #OldEra Burberry Fragrance

15 October 2018 • By Sarah Shannon

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BoF Professional Exclusive

The Curious Case of Coty’s #OldEra Burberry Fragrance

Coty’s first launch for Burberry is a throwback to the British megabrand’s former incarnation under Christopher Bailey, jarring with the vision of new designer Riccardo Tisci.
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Opinion

Top 10 Campaigns of the Season

16 March 2018 • By BoF Team

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Opinion

Top 10 Campaigns of the Season

From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.
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Opinion

Burberry’s LGBTQ+ Statement Was More Than Marketing

23 February 2018 • By Bandana Tewari

Christopher Bailey's swan song for Burberry sounded a powerful call to action for LGBTQ+ rights around the world where freedoms are far from secure, argues Bandana Tewari.

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Opinion

Burberry’s LGBTQ+ Statement Was More Than Marketing

Christopher Bailey's swan song for Burberry sounded a powerful call to action for LGBTQ+ rights around the world where freedoms are far from secure, argues Bandana Tewari.
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BoF Professional Exclusive

Christopher Bailey's Grand Last Act

18 February 2018 • By Tim Blanks

For his final presentation for Burberry, the designer infused much of the collection with a spirited LGBTQ+ rainbow that recalled his whimsical early years at the house.

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BoF Professional Exclusive

Christopher Bailey's Grand Last Act

For his final presentation for Burberry, the designer infused much of the collection with a spirited LGBTQ+ rainbow that recalled his whimsical early years at the house.
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News & Analysis

Tom Ford to Show Men’s at New York Fashion Week

23 January 2018 • By BoF Team

23 January 2018 • By BoF Team

BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
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News & Analysis

Tom Ford to Show Men’s at New York Fashion Week

BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
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News & Analysis

Unpacking Burberry’s New Strategy

9 November 2017 • By Sarah Shannon

9 November 2017 • By Sarah Shannon

Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?
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News & Analysis

Unpacking Burberry’s New Strategy

Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?
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BoF Professional Exclusive

A Five-Point Plan for Burberry

3 November 2017 • By BoF Team

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BoF Professional Exclusive

A Five-Point Plan for Burberry

Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.
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BoF Professional Exclusive

A Shift in Sensibility at Burberry

17 September 2017 • By Tim Blanks

With the last collection and this one, there is a real sense of a designer hungry for a creative turnaround.

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BoF Professional Exclusive

A Shift in Sensibility at Burberry

With the last collection and this one, there is a real sense of a designer hungry for a creative turnaround.
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