Danielle Bernstein

BoF Professional Exclusive

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?

12 March 2020 • By Rachel Strugatz

BoF Professional Exclusive

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?

The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

14 January 2020 • By Chavie Lieber

BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

BoF Professional Exclusive

More Than an Influential Face: How Social Media Stars Are Diversifying

9 August 2019 • By Rachel Strugatz

BoF Professional Exclusive

More Than an Influential Face: How Social Media Stars Are Diversifying

The influencer economy is changing and top content creators are evolving, building businesses that don’t rely on their likeness.

BoF Professional Exclusive

Influencers Are Investors Now, Too

1 November 2018 • By Rachel Strugatz

BoF Professional Exclusive

Influencers Are Investors Now, Too

As digital influencers gain more clout in the beauty and fashion industries, they’re trading their Instagram fame for equity in up-and-coming brands.