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BoF Professional Exclusive

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?

12 March 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?

The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.
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BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

14 January 2020 • By Chavie Lieber

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BoF Professional Exclusive

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
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BoF Professional Exclusive

More Than an Influential Face: How Social Media Stars Are Diversifying

9 August 2019 • By Rachel Strugatz

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BoF Professional Exclusive

More Than an Influential Face: How Social Media Stars Are Diversifying

The influencer economy is changing and top content creators are evolving, building businesses that don’t rely on their likeness.
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BoF Professional Exclusive

Influencers Are Investors Now, Too

1 November 2018 • By Rachel Strugatz

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BoF Professional Exclusive

Influencers Are Investors Now, Too

As digital influencers gain more clout in the beauty and fashion industries, they’re trading their Instagram fame for equity in up-and-coming brands.
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