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BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

20 February 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
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Break Into Fashion

How I Became... A Beauty Consultant

10 June 2019 • By Sophie Soar

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Break Into Fashion

How I Became... A Beauty Consultant

The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.
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The Business of Beauty

What's Behind Beauty's Billion-Dollar Valuations?

26 March 2019 • By Rachel Strugatz

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The Business of Beauty

What's Behind Beauty's Billion-Dollar Valuations?

Beauty is breeding unicorns faster than ever, with brands evolving from unknown start-ups to blockbuster deals in the space of a few years.
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News & Analysis

Glossier Raises $100 million After Sales Double

19 March 2019 • By Reuters

19 March 2019 • By Reuters

The millennial-favorite cosmetics company doubled sales last year and is now valued at $1.2 billion, reports say.
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News & Analysis

Glossier Raises $100 million After Sales Double

The millennial-favorite cosmetics company doubled sales last year and is now valued at $1.2 billion, reports say.
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News Bites

With Glossier Play, Instagram's Favourite Beauty Brand Plots Its Next Chapter

4 March 2019 • By Rachel Strugatz

4 March 2019 • By Rachel Strugatz

The new brand is Glossier's most significant investment in colour cosmetics yet, and is meant to cement the company's status as a 'builder of brands.'
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News Bites

With Glossier Play, Instagram's Favourite Beauty Brand Plots Its Next Chapter

The new brand is Glossier's most significant investment in colour cosmetics yet, and is meant to cement the company's status as a 'builder of brands.'
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The Business of Beauty

Glossier Hits $100 Million in Sales and Takes Aim at Big Beauty

10 December 2018 • By Bloomberg

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The Business of Beauty

Glossier Hits $100 Million in Sales and Takes Aim at Big Beauty

Glossier, the fast-growing millennial makeup company, will surpass $100 million in revenue this year. This rapid expansion has the company setting its sights high.
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The Business of Beauty

Glossier President and CFO to Depart Company

5 December 2018 • By Rachel Strugatz

BoF exclusively reports that Henry Davis is exiting the direct-to-consumer beauty brand after almost five years to pursue his own entrepreneurial opportunities.

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The Business of Beauty

Glossier President and CFO to Depart Company

BoF exclusively reports that Henry Davis is exiting the direct-to-consumer beauty brand after almost five years to pursue his own entrepreneurial opportunities.
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BoF Professional Exclusive

Billion-Dollar Beauty Brands Face Exit Conundrum

20 July 2018 • By BoF Team

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BoF Professional Exclusive

Billion-Dollar Beauty Brands Face Exit Conundrum

A new breed of buzzy beauty brands are using social media to drive rapid growth. But can they credibly command technology-style valuations?
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Video

Build the Customer Into Your Brand, Says Glossier's Emily Weiss

1 December 2017 • By Kati Chitrakorn

1 December 2017 • By Kati Chitrakorn

The consumer is already powerful, and the beauty industry's mission is realising and unlocking that power, Glossier's Emily Weiss told Alexandra Shulman on stage at #BoFVOICES. Watch now.
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Video

Build the Customer Into Your Brand, Says Glossier's Emily Weiss

The consumer is already powerful, and the beauty industry's mission is realising and unlocking that power, Glossier's Emily Weiss told Alexandra Shulman on stage at #BoFVOICES. Watch now.
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Intelligence

Beauty Brands Inch Away from Traditional Advertising

14 December 2015 • By Lauren Sherman

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Intelligence

Beauty Brands Inch Away from Traditional Advertising

Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
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