Eva Chen

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

30 April 2019 • By Chantal Fernandez

BoF Professional Exclusive

Instagram's E-Commerce Plans Are Bigger Than You Think

The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.

Why IGTV Is Still a Question Mark for Luxury Brands

30 October 2018 • By Tamison O'Connor

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Why IGTV Is Still a Question Mark for Luxury Brands

Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

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BoF Professional Exclusive

Instagram Killed the Fashion Magazine. What Happens Now?

30 October 2018 • By Lauren Sherman

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BoF Professional Exclusive

Instagram Killed the Fashion Magazine. What Happens Now?

The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.

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News & Analysis

Inside Instagram’s Social Shopping Master Class

2 July 2018 • By Bloomberg

News & Analysis

Inside Instagram’s Social Shopping Master Class

Instagram has been studying social commerce and sharing its learnings with the likes of Madewell and Cynthia Rowley at its New York offices.

BoF Professional Exclusive

Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.

21 June 2018 • By Amy Odell

BoF Professional Exclusive

Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.

Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.

Fashion Editors or Influencers? Sometimes It’s Hard to Tell.

31 May 2018 • By Chantal Fernandez

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Fashion Editors or Influencers? Sometimes It’s Hard to Tell.

Magazine editors have blanched at the rise of digital influencers, but many have grown their own social media presence from hobby to side hustle.

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Dior and Louis Vuitton Are the Fashion Brands with Best Instagram Stories Engagement

2 August 2017 • By Megan Doyle

2 August 2017 • By Megan Doyle

Just four brands featured in a ranking of users with the highest engagement rate on Instagram Stories, released to mark the feature's first anniversary.

Dior and Louis Vuitton Are the Fashion Brands with Best Instagram Stories Engagement

Just four brands featured in a ranking of users with the highest engagement rate on Instagram Stories, released to mark the feature's first anniversary.

News & Analysis

5 Lessons on How to Build a Business in Fashion

8 June 2017 • By Chantal Fernandez

8 June 2017 • By Chantal Fernandez

Instagram’s Eva Chen, Away’s Jen Rubio, Aurora James of Brother Vellies and Iris Alonzo and Carolina Crespo of Everybody joined BoF's Lauren Sherman to discuss entrepreneurship in fashion.

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News & Analysis

5 Lessons on How to Build a Business in Fashion

Instagram’s Eva Chen, Away’s Jen Rubio, Aurora James of Brother Vellies and Iris Alonzo and Carolina Crespo of Everybody joined BoF's Lauren Sherman to discuss entrepreneurship in fashion.

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#BoF500 — The New Class: Fashion 2.0

21 November 2016 • By BoF Team

#BoF500 — The New Class: Fashion 2.0

Entrepreneurs have the vision to see and seize the future long before others. Meet the six members of Fashion 2.0 new to the #BoF500 this year.

For Young Brands, Is the Instagram Opportunity Shrinking?

5 October 2016 • By Helena Pike

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For Young Brands, Is the Instagram Opportunity Shrinking?

Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.

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