Frida Giannini

BoF Professional Exclusive

How to Fix the House of Gucci

22 October 2015 • By Luca Solca

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BoF Professional Exclusive

How to Fix the House of Gucci

While Gucci’s third quarter results may be nothing to write home about, improved financial performance should herald Gucci’s return as early as spring, as the ‘Michele cure’ starts to take effect.

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Reinventing Gucci

22 September 2015 • By Imran Amed

Marco Bizzarri, president and CEO of Gucci, speaks exclusively to Imran Amed about the reinvention of a superbrand.

Reinventing Gucci

Marco Bizzarri, president and CEO of Gucci, speaks exclusively to Imran Amed about the reinvention of a superbrand.

The China Edit | Gucci, Pricing, Hermès, New Look

2 June 2015 • By Kate Abnett

2 June 2015 • By Kate Abnett

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Gucci, Pricing, Hermès, New Look

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

News & Analysis

With Chinese Discounts, Gucci Turns the Page on Frida Giannini

27 May 2015 • By Bloomberg

27 May 2015 • By Bloomberg

Gucci is offering discounts of as much as 50 percent in China as the Italian fashion house seeks to clear out merchandise designed by its former creative director, prompting lines of Chinese shoppers to form since sunrise.

News & Analysis

With Chinese Discounts, Gucci Turns the Page on Frida Giannini

Gucci is offering discounts of as much as 50 percent in China as the Italian fashion house seeks to clear out merchandise designed by its former creative director, prompting lines of Chinese shoppers to form since sunrise.

BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning

14 April 2015 • By Imran Amed

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BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning

In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.

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BoF Breakfast Club

Galliano's Return and the Future of Gucci

17 January 2015 • By BoF Team

17 January 2015 • By BoF Team

Watch the inaugural BoF Breakfast Club, discussing the week’s most important fashion news with fashion’s most opinionated experts. On the menu this week: the return of John Galliano and the future of Gucci.

BoF Breakfast Club

Galliano's Return and the Future of Gucci

Watch the inaugural BoF Breakfast Club, discussing the week’s most important fashion news with fashion’s most opinionated experts. On the menu this week: the return of John Galliano and the future of Gucci.

News & Analysis

Gucci Revival Rests on CEO Bringing Sexy Back to Design Choices

16 January 2015 • By Bloomberg

16 January 2015 • By Bloomberg

Of all the fall-winter fashion collections on show in Milan over the next four days, the label that will attract the most attention will probably be Gucci, and not because of the clothes.

News & Analysis

Gucci Revival Rests on CEO Bringing Sexy Back to Design Choices

Of all the fall-winter fashion collections on show in Milan over the next four days, the label that will attract the most attention will probably be Gucci, and not because of the clothes.

News & Analysis

Frida Giannini Exits Gucci Early as New CEO Takes Control

12 January 2015 • By Bloomberg

12 January 2015 • By Bloomberg

Gucci creative director Frida Giannini has left the fashion house a month earlier than planned after a new chief executive officer took control of the label.

News & Analysis

Frida Giannini Exits Gucci Early as New CEO Takes Control

Gucci creative director Frida Giannini has left the fashion house a month earlier than planned after a new chief executive officer took control of the label.

What's Next for Gucci?

12 December 2014 • By Imran Amed

12 December 2014 • By Imran Amed

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.

What's Next for Gucci?

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.

Power Moves | Abercrombie CEO Out, Gucci Changes Management, Cerruti Names CEO

12 December 2014 • By Kati Chitrakorn

12 December 2014 • By Kati Chitrakorn

BoF compiles the most important professional moves of the week.

Power Moves | Abercrombie CEO Out, Gucci Changes Management, Cerruti Names CEO

BoF compiles the most important professional moves of the week.