Gwyneth Paltrow

News & Analysis

Gwyneth Paltrow's Goop Cashing in Despite 'Pseudoscience' Claims

18 March 2019 • By Bloomberg

18 March 2019 • By Bloomberg

To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.

News & Analysis

Gwyneth Paltrow's Goop Cashing in Despite 'Pseudoscience' Claims

To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.

The Business of Beauty

Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices

12 March 2019 • By Rachel Strugatz

The Business of Beauty

Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices

Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.

The BoF Podcast: Gwyneth Paltrow on Her Goop Journey

9 February 2019 • By BoF Team

9 February 2019 • By BoF Team

This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.

The BoF Podcast: Gwyneth Paltrow on Her Goop Journey

This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.

Goop Hires First Chief Marketing Officer from YNAP as It Plots European Expansion

8 June 2018 • By Chantal Fernandez

8 June 2018 • By Chantal Fernandez

Andres Sosa joins Gwyneth Paltrow’s company from The Outnet and will oversee international expansion beginning with a London pop-up in the fourth quarter of this year.

Goop Hires First Chief Marketing Officer from YNAP as It Plots European Expansion

Andres Sosa joins Gwyneth Paltrow’s company from The Outnet and will oversee international expansion beginning with a London pop-up in the fourth quarter of this year.

Body Care Is the Buzziest White Space in Beauty

20 March 2018 • By Rachel Jacoby Zoldan

Body Care Is the Buzziest White Space in Beauty

While face-focused skincare continues to grow at an exponential rate, bath salts and body polishes are on the rise as consumers and brands make a connection between overall wellness and skin health.

News & Analysis

Inside Goop's First Print Issue

20 September 2017 • By Chantal Fernandez

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News & Analysis

Inside Goop's First Print Issue

Gwyneth Paltrow's content-and-commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017. The CEO-meets-EIC breaks down what it took to bring Goop to life on the page.

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BoF Professional Exclusive

Tracking the Rise of ‘Clean’ Beauty

25 July 2017 • By Sarah Brown

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BoF Professional Exclusive

Tracking the Rise of ‘Clean’ Beauty

Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.

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BoF Professional Exclusive

Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?

5 May 2017 • By BoF Team

BoF Professional Exclusive

Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?

In the last week, two very different digital brands have announced partnerships with traditional media giants that will land them on newsstands with printed magazines. Why?

News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom

4 May 2017 • By BoF Team

In today's News Bites, Agent Provocateur co-founder Serena Rees announces her new gender-fluid fashion brand, Les Girls Les Boys, and Goop's pop-up stores head to Nordstrom.

News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom

In today's News Bites, Agent Provocateur co-founder Serena Rees announces her new gender-fluid fashion brand, Les Girls Les Boys, and Goop's pop-up stores head to Nordstrom.

Gwyneth Paltrow’s Contextual Commerce Play

29 May 2015 • By Lauren Sherman

Actress-turned-lifestyle guru Gwyneth Paltrow talks to BoF about her strategy for Goop.

Gwyneth Paltrow’s Contextual Commerce Play

Actress-turned-lifestyle guru Gwyneth Paltrow talks to BoF about her strategy for Goop.