Marco Gobbetti

With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money

31 July 2020 • By Robert Williams

BoF Professional Exclusive

With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money

Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.

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BoF Professional Exclusive

Where Does Burberry Go From Here?

12 July 2020 • By Brian Baskin

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BoF Professional Exclusive

Where Does Burberry Go From Here?

This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.

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BoF Professional Exclusive

Asia’s Recovery Roadmap for Luxury

15 June 2020 • By Zoe Suen

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BoF Professional Exclusive

Asia’s Recovery Roadmap for Luxury

As demand in western markets lags behind, Asian shoppers hold more power than ever over luxury brands' bottom lines. From China to Japan and Singapore to South Korea, here’s where demand is roaring — and where it’s reeling.

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News & Analysis

Fashion Magazines Hit as Luxury Ad Spend Dwindles

1 June 2020 • By Bloomberg

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

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News & Analysis

Fashion Magazines Hit as Luxury Ad Spend Dwindles

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

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BoF Professional Exclusive

Luxury Brands Burn Unsold Goods. What Should They Do Instead?

11 March 2020 • By Sarah Shannon

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BoF Professional Exclusive

Luxury Brands Burn Unsold Goods. What Should They Do Instead?

The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.

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BoF Professional Exclusive

Brands Beware: The Digital Grey Market Is Growing

30 January 2020 • By Sarah Shannon

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BoF Professional Exclusive

Brands Beware: The Digital Grey Market Is Growing

Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?

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News & Analysis

Burberry Faces Hong Kong Slump

22 January 2020 • By Reuters

The British luxury brand saw sales in Hong Kong halve amid anti-government protests, while sales in Europe and mainland China increased.

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News & Analysis

Burberry Faces Hong Kong Slump

The British luxury brand saw sales in Hong Kong halve amid anti-government protests, while sales in Europe and mainland China increased.

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BoF Professional Exclusive

Burberry’s China Conundrum

14 November 2019 • By Sarah Shannon

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BoF Professional Exclusive

Burberry’s China Conundrum

Burberry is writing down the value of its Hong Kong stores as clashes between police and pro-democracy protestors devastate the city's retail sector. Chief Executive Mario Gobbetti told BoF he sees little chance of a rebound in the near future.

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Careers

Burberry Joins BoF Careers

29 July 2019 • By BoF Team

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

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Careers

Burberry Joins BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

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BoF Professional Exclusive

CEOs, Not Designers, Are Fashion’s New Stars

18 July 2019 • By Lauren Sherman

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BoF Professional Exclusive

CEOs, Not Designers, Are Fashion’s New Stars

Business-side executives are becoming brand ambassadors, sometimes surpassing their creative counterparts in public profile.

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