Miuccia Prada

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

30 September 2020 • By Robert Williams

BoF Professional Exclusive

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.

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The Unprecedented Coming Together of Miuccia Prada and Raf Simons

24 September 2020 • By Tim Blanks

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The Unprecedented Coming Together of Miuccia Prada and Raf Simons

BoF's editor at large Tim Blanks offers his take on the duo's debut as co-creative directors of the house that bears her name.

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All Eyes on Prada at Milan Fashion Week

20 September 2020 • By Brian Baskin

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All Eyes on Prada at Milan Fashion Week

This week, everyone will be talking about the first collection from co-designers Miuccia Prada and Raf Simons, Trump's TikTok ban and a new push to commit brands to improving conditions for garment workers. Get your BoF Professional Cheat Sheet.

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Tim's Take

Tim Blanks’ Top Fashion Shows of All-Time: Prada Autumn/Winter 2013, February 21, 2013

10 September 2020 • By Tim Blanks

For BoF’s Editor-at-Large, it was a ‘gun-to-my-head challenge’ to pick just one Prada outing for his top shows of all-time, but there was something ‘extra’ about Autumn/Winter 2013 that had instant, primal resonance.

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Tim's Take

Tim Blanks’ Top Fashion Shows of All-Time: Prada Autumn/Winter 2013, February 21, 2013

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How Impactful Were the Digital Fashion Week Shows, Really?

27 July 2020 • By Alexandra Mondalek

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How Impactful Were the Digital Fashion Week Shows, Really?

Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

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Tim's Take

Miuccia Prada on Her Final Collection Before Raf Simons Officially Enters the Fold

15 July 2020 • By Tim Blanks

The designer discusses creating, collaborating — and what it means to have ‘fun’ — in quarantine. BoF’s Tim Blanks draws his own conclusions.

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Tim's Take

Miuccia Prada on Her Final Collection Before Raf Simons Officially Enters the Fold

The designer discusses creating, collaborating — and what it means to have ‘fun’ — in quarantine. BoF’s Tim Blanks draws his own conclusions.

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Prada Scion Lorenzo Bertelli’s First Interview

2 July 2020 • By Imran Amed

The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.

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