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Sponsored Feature

How to Communicate and Connect with Gen-Z Consumers

15 July 2020 • By BoF Team

15 July 2020 • By BoF Team

From community dialogues to prioritising purpose, Afterpay’s Nick Molnar and Manu Atelier Co-Founder Merve Manastir share their insights into the key metrics and measures to build a relationship with the Gen-Z consumer.
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Sponsored Feature

How to Communicate and Connect with Gen-Z Consumers

From community dialogues to prioritising purpose, Afterpay’s Nick Molnar and Manu Atelier Co-Founder Merve Manastir share their insights into the key metrics and measures to build a relationship with the Gen-Z consumer.
Share Comment

Sponsored Feature

Why Fashion’s Payment Strategies Should Become More Consumer-Centric

29 May 2020 • By BoF Team

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Sponsored Feature

Why Fashion’s Payment Strategies Should Become More Consumer-Centric

The co-founder of Afterpay, which has 48,000+ retail partners including Revolve, Fenty Beauty and Asos, shares how younger consumers’ purchasing behaviour is evolving and the growth levers rethinking payment strategies could represent for retailers.
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